Palgrave Macmillan

Place Branding and Public Diplomacy

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Tags

Strategy and Management
Marketing
Business, Management and Accounting
Last updated on 21 Jun 2017
ISSN
1751-8040
Impact Factor
High - 1.008
Open Access
Yes
Citation Style
unsrt

ISSN

1751-8040

Impact Factor

High - 1.008

Open Access

Yes

Citation Style

unsrt

Last Updated

21 Jun 2017

About this journal

About this journal

Place Branding and Public Diplomacy is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature, purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice. Place Branding and Public Diplomacy is a publication which is relevant to the needs of place branding practitioners, Public Diplomats, policy makers, and researchers. It was designed first and foremost as a review that would attract submissions and be read by both practitioners and researchers. It provides researchers as well as ministries, governments, civil servants, agencies, and consultants with the latest thinking and most valuable lessons on how places can better manage their images and extend their 'soft power' for economic, social and cultural development.

Strategy and Management
Marketing
Business, Management and Accounting

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