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Ahmad Attalla
Researcher at University of Birmingham
Publications - 1
Citations - 1538
Ahmad Attalla is an academic researcher from University of Birmingham. The author has contributed to research in topics: Ethical code & Social responsibility. The author has an hindex of 1, co-authored 1 publications receiving 1437 citations.
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The myth of the ethical consumer – do ethics matter in purchase behaviour?
Marylyn Carrigan,Ahmad Attalla +1 more
TL;DR: The authors examined whether or not consumers care about ethical behavior, and investigated the effect of good and bad ethical conduct on consumer purchase behavior, concluding that although we are more sophisticated as consumers today, this does not necessarily translate into behaviour which favours ethical companies and punishes unethical firms.