C
Cynthia A. Ruble
Publications - 1
Citations - 1330
Cynthia A. Ruble is an academic researcher. The author has contributed to research in topics: Corporate branding & Product category. The author has an hindex of 1, co-authored 1 publications receiving 1240 citations.
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Brand Equity, Brand Preference, and Purchase Intent
TL;DR: In this article, the authors examined the effect of brand equity on consumer preferences and purchase intentions and found that the brand with the higher advertising budget yielded substantially higher levels of brand ownership.