G
Giana M. Eckhardt
Researcher at Royal Holloway, University of London
Publications - 76
Citations - 5315
Giana M. Eckhardt is an academic researcher from Royal Holloway, University of London. The author has contributed to research in topics: Consumption (economics) & Context (language use). The author has an hindex of 25, co-authored 74 publications receiving 4375 citations. Previous affiliations of Giana M. Eckhardt include University of New South Wales & University of London.
Papers
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Journal ArticleDOI
Access-Based Consumption: The Case of Car Sharing
Fleura Bardhi,Giana M. Eckhardt +1 more
TL;DR: In this paper, the authors examine the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships, and identify four outcomes of negative reciprocity resulting in a big-brother model of governance, and a deterrence of brand community.
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Marketing in the Sharing Economy
Giana M. Eckhardt,Mark B. Houston,Baojun Jiang,Cait Lamberton,Aric Rindfleisch,Georgios Zervas +5 more
TL;DR: The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline as discussed by the authors, however, the sharing...
Book
The myth of the ethical consumer
TL;DR: In this paper, the appeal and reality of ethical consumerism are discussed and rationalization and justification of social (non) consumption is discussed. But the authors focus on the ethical consumer and do not address the social consumerism in the context of corporate responsibility.
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Why don't consumers consume ethically?
TL;DR: In this paper, the authors investigate the nature of consumer rationales and justifications used by consumers to make sense of the discrepancy between their desire to avoid unethical offerings in the marketplace and their willingness to act on this inclination.
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Liquid Relationship to Possessions
TL;DR: The authors investigated consumers' relationship to possessions in the condition of contemporary global nomadism and identified three characteristics of a liquid relationship with possessions: temporary situational value, use-value, and immateriality.