Jeannette A. Mena

TL;DR: An extensive search in the 30 top ranked marketing journals allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010), and a critical analysis of these articles addresses the following key methodological issues: reasons for using PLS, data and model characteristics, outer and inner model evaluations, and reporting.

TL;DR: This article performed an extensive co-citation analysis using multidimensional scaling to examine 76,342 citations made in 1,320 sustainability-focused articles from 36 journals over 51 years (1958-2008).

TL;DR: In this paper, the authors test the predictions of internalization theory in the context of the multinationality-performance relationship through a meta-analysis of 120 independent samples reported in 111 studies.

TL;DR: In this paper, the authors define stakeholder marketing as "activities and processes within a system of social institutions that facilitate and maintain value through exchange relationships with multiple stakeholders" and propose a conceptual framework for understanding the pivotal role of stakeholders marketing and research questions for examining the linkages among stakeholder exchanges, value creation, and marketing outcomes.

TL;DR: In this article, the authors synthesize five decades of supply chain-related research from premier managerially oriented marketing journals and provide a state-of-the-art integration and forecasting of where the field is heading.