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Jeannie Forbes

Researcher at University of Exeter

Publications -  1
Citations -  257

Jeannie Forbes is an academic researcher from University of Exeter. The author has contributed to research in topics: Higher education & Service quality. The author has an hindex of 1, co-authored 1 publications receiving 223 citations.

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Education as Service: The Understanding of University Experience Through the Service Logic

TL;DR: This article developed a framework from services marketing that can assist universities in understanding what market orientation means and how students would value their offerings, and modifies the gap model of service quality to show that an ideological gap exists that may also impede the quality of the university experience.