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Maria L. Loureiro

Researcher at University of Santiago de Compostela

Publications -  147
Citations -  8211

Maria L. Loureiro is an academic researcher from University of Santiago de Compostela. The author has contributed to research in topics: Willingness to pay & Contingent valuation. The author has an hindex of 38, co-authored 143 publications receiving 7587 citations. Previous affiliations of Maria L. Loureiro include Colorado State University & University of Arkansas at Pine Bluff.

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A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

TL;DR: For example, this article found that consumers value certification of USDA food safety inspection more than any of the other choice set attributes, including country-of-origin labeling, traceability and tenderness.
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Do fair trade and eco-labels in coffee wake up the consumer conscience?

TL;DR: In this article, a face-to-face survey was conducted in order to reveal consumer preferences for ethical and environmentally sound labeling programs in coffee and found that consumers are very receptive toward both fair trade and shade grown coffee labels, and consequently are willing to pay higher premiums for these labeling programs than for the organic coffee.
Posted Content

Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For A Local (Colorado Grown), Organic, And Gmo-Free Product

TL;DR: In this paper, the authors assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets and compare the effects of different attributes on consumers' willingness to pay.
Journal ArticleDOI

Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products

TL;DR: In this paper, the authors assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets and compare the effects of different attributes on consumers' willingness to pay.
Posted ContentDOI

Assessing Consumer Preferences for Organic, Eco-labeled, and Regular Apples

TL;DR: In this paper, the authors assess consumer choice of eco-labeled, organic, and regular apples, and identify sociodemographic characteristics affecting the choice among those three alternatives.