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Richard P. Bagozzi
Researcher at University of Michigan
Publications - 356
Citations - 114550
Richard P. Bagozzi is an academic researcher from University of Michigan. The author has contributed to research in topics: Consumer behaviour & Theory of reasoned action. The author has an hindex of 104, co-authored 347 publications receiving 103667 citations. Previous affiliations of Richard P. Bagozzi include Massachusetts Institute of Technology & Saint Petersburg State University.
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User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
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Assessing Construct Validity in Organizational Research
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Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1
TL;DR: In this paper, the relative effects of usefulness and enjoyment on intentions to use, and usage of, computers in the workplace were reported concerning the relative benefits of using computers in work environments.
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The Role of Emotions in Marketing
TL;DR: In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions, which is followed by an analysis of the role of arousal in emotions.