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Rodney C. Runyan

Researcher at Texas State University

Publications -  54
Citations -  2317

Rodney C. Runyan is an academic researcher from Texas State University. The author has contributed to research in topics: Small business & Downtown. The author has an hindex of 22, co-authored 54 publications receiving 2034 citations. Previous affiliations of Rodney C. Runyan include Lancaster University & University of Tennessee.

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Small Business in the Face of Crisis: Identifying Barriers to Recovery from a Natural Disaster1

TL;DR: In this paper, the authors take a qualitative approach to consider how small businesses respond to and recover from a large disaster, by interviewing stakeholders in five different communities in the Gulf Coast of the United States.
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Entrepreneurial Orientation versus Small Business Orientation: What Are Their Relationships to Firm Performance?

TL;DR: This paper examined the constructs of entrepreneurial orientation (EO) versus small business orientation (SBO), their impact on small business performance, and whether these effects are moderated by longevity, and found that the structural paths connecting EO and SBO to performance are not the same in these groups: for the younger group, EO significantly predicts performance while for the older group, only SBO significantly predicted performance.
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Hospitality marketing research: Recent trends and future directions

TL;DR: In this article, a review of the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature is presented.
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Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view

TL;DR: In this paper, the authors looked at the resources utilized by small business owners within downtown business districts and found that women actually reported higher levels of entrepreneurial orientation and social capital, and there were no differences in their abilities to utilize these two resources in achieving firm performance.
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A categorization of small retailer research streams: What does it portend for future research?

TL;DR: An extensive review of 20+ years of research on small, independent retailers is presented, addressing the lack of construct development and the dearth of theoretical underpinning to much of the research.