R
Ronald E. Goldsmith
Researcher at Florida State University
Publications - 219
Citations - 21947
Ronald E. Goldsmith is an academic researcher from Florida State University. The author has contributed to research in topics: Consumer behaviour & Consumption (economics). The author has an hindex of 70, co-authored 219 publications receiving 20097 citations. Previous affiliations of Ronald E. Goldsmith include University of Southern Mississippi & Florida State University College of Business.
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Have it your way: consumer attitudes toward personalized marketing
TL;DR: In this paper, the authors describe an empirical study in which 608 adult US consumers were interviewed with regard to their experiences with and attitudes toward mass customized products and the principal findings were that attitudes towards mass customization were generally positive, nearly half reported buying a personalized product, these buyers were very satisfied with their purchase, and the most likely buyers of this type of product tend to be younger, more well educated consumers with higher than average incomes.
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Characteristics of the Heavy User of Fashionable Clothing
TL;DR: In this article, the authors used demographics to identify heavy users and using demographics to profile and to distinguish them from light and non-users, but the results showed that demographics do this poorly.
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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The impact of social values on food-related attitudes
TL;DR: In this article, a sample of 323 adult women shoppers rated the importance of the nine social values from the list of values; reported their attitudes towards snack foods, convenience foods, and cooking; and described purchase frequencies for a variety of foods.
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The etiology of the frugal consumer
TL;DR: This article examined several psychological factors hypothesized as antecedents of frugality and found that frugal consumers are less materialistic, less status conscious and less involved with brands than other consumers, but are more independent from the opinions of others in their consumer decision making.