R
Roobina Ohanian
Researcher at Emory University
Publications - 8
Citations - 3772
Roobina Ohanian is an academic researcher from Emory University. The author has contributed to research in topics: Test (assessment) & Test validity. The author has an hindex of 6, co-authored 8 publications receiving 3259 citations.
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Journal ArticleDOI
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
TL;DR: The authors developed a 15-item semantic differential scale to measure perceived expertise, trustworthiness, and attractiveness of celebrity endorsers, which was validated using respondents' self-reported measures of intention to purchase and perception of quality for the products being tested.
Journal Article
The impact of celebrity spokespersons' perceived image on consumers' intention to purchase.
Journal ArticleDOI
Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest
Roobina Ohanian,Armen Tashchian +1 more
TL;DR: In this article, the authors examined how these characteristics influence consumers shopping effort and consumers importance ratings of department store attributes and found significant differences among highly involved consumers, minimally involved, consumers, and recreational shoppers.
Journal ArticleDOI
Source Credibility, Legal Liability, and the Law of Endorsements:
TL;DR: In this article, the authors review the endorsement advertising and source credibility literature to identify factors which make this type of advertising effective and find that these credibility factors resemble the legal credibility factors in general.