V
Viswanath Venkatesh
Researcher at Virginia Tech
Publications - 206
Citations - 112545
Viswanath Venkatesh is an academic researcher from Virginia Tech. The author has contributed to research in topics: Unified theory of acceptance and use of technology & Technology acceptance model. The author has an hindex of 75, co-authored 176 publications receiving 92788 citations. Previous affiliations of Viswanath Venkatesh include University of Arkansas & Hong Kong Polytechnic University.
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
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Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology
TL;DR: In this paper, the authors extended the unified theory of acceptance and use of technology (UTAUT) to study acceptance of technology in a consumer context and proposed UTAUT2 incorporating three constructs into UTAAUT: hedonic motivation, price value, and habit.
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Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
TL;DR: This work presents and tests an anchoring and adjustment-based theoretical model of the determinants of system-specific perceived ease of use, and proposes control, intrinsic motivation, and emotion as anchors that determine early perceptions about the ease ofuse of a new system.
Posted Content
User Acceptance of Information Technology: Toward a Unified View
TL;DR: TAUT provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions targeted at populations of users that may be less inclined to adopt and use new systems.