Entrepreneurship Development Institute of India

About: Entrepreneurship Development Institute of India is a education organization based out in Ahmedabad, India. It is known for research contribution in the topics: Entrepreneurship & Agriculture. The organization has 56 authors who have published 107 publications receiving 521 citations.

Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India

Abstract: Being a major energy consumer, India is under intense pressure to reduce its energy requirements and greenhouse emissions. Electric vehicles (EVs), a sustainable form of automobile transportation, can reduce the country’s dependence on gasoline while greatly reducing its carbon footprints. The study uses an extended TPB model in order to predict adoption intention of 326 customers towards the purchase of EVs. The sample respondents have been taken from 57 dealerships of five different automobile companies. The empirical analysis of the study shows that attitude, subjective norm, perceived behavioural control, moral norm, and environmental concern have a positive relation with adoption intention of buyers. The findings of study also suggest that extended TPB model is appropriate in predicting the adoption intention of the customers towards the EVs. Based on the results, the study discusses the implications for EVs adoption in India and also provides suggestions for future research.

A Bibliography of Articles of Biennial Conferences Organized by Entrepreneurship Development Institute of India.

Abstract: This paper is a compilation of bibliography of research papers presented at the Eleven Biennial Conferences organized by EDII so far. It offers a snapshot of evidences of entrepreneurial research presented and discussed in the conference till date and provides a one stop source of information. It intends to help the nascent researchers, practitioners, either amateur or professional to search, select and identify a more intelligent research agenda for further academic endeavours. It serves as a directory for policy makers in rekindling design and implementation mechanism for public policy on entrepreneurship with more robust and relevant synergistic approach. The compilation aims at reducing the level of fragmentation in entrepreneurship research and connecting the different dots of academia and practicing world. Finally, careful consideration has been made while compiling the bibliography to create an impact on the practice of entrepreneurship at every possible level like: individual, organizational, and national.

Determinants of agricultural entrepreneurship: a GEM data based study

Abstract: The aim of this study is to explain the determinants of entrepreneurship in agriculture industry. What are the drivers of early stage entrepreneurial activity of agri-business entrepreneur and how it is influenced by various cognitive and social capital factors? To answers these questions various driving factors of entrepreneurial activity have been explored from the literature. To achieve the objective, the study uses APS (Adult Population Survey) 2013 data of 69 countries provided by GEM (Global Entrepreneurship Monitor). Total number of respondents 1470, those who are alone or with others, currently trying to start a new business, including any self-employment or selling any goods or services to others in Agriculture Industry, were selected from the data set. To measure the influence of cognitive and social capital factors on early stage entrepreneurial activity logistic regression was employed. The findings show that those who see entrepreneurial opportunities, are confident in their own skills and ability, having personal relationship or social networks with existing entrepreneurs, and have invested in others business as business angels are more likely to become an entrepreneur. Additionally, fear of failure or risk perception does not prevent people to become entrepreneur. Policy implications have been discussed. This is one the first study of its kind and contributes to the existing literature by explaining agricultural entrepreneurship through an integrated approach of entrepreneurial cognition and social networking.

Measuring the impact of brand-celebrity personality congruence on purchase intention

Abstract: The present study aims to understand the impact of congruence between brand and celebrity personality on consumers attitude and purchase intentions. The data were collected from 382 business school students in India. Drawing from the theoretical frameworks of Attribution theory, Attitude theory, User imagery, Elaboration Likelihood Model, and match-up hypothesis, results reveals that congruence between celebrity and brand personality positively impacts the brand recall, brand associations, and reinforces the brand personality. Which favorably and significantly impacted attitude toward the advertisement and brand. Attitude toward brand has positively impacted purchase intention. ‘Brand personality self-image congruence’ and ‘involvement level with the brand’ were found to moderate the impact of brand association and brand personality reinforcement on attitude toward advertisements and brand. The paper provides practical implications for the advertisement agencies and media managers.