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Having, being and higher education: the marketisation of the university and the transformation of the student into consumer
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In this paper, the authors draw from Fromm's humanist philosophy to argue that the current higher education (HE) market discourse promotes a mode of existence where students seek to "have a degree" rather than "be learners".Abstract:
In this paper we express concerns that the marketisation of British higher education that has accompanied its expansion has resulted in some sections becoming pedagogically limited. We draw from Fromm's humanist philosophy based on having to argue that the current higher education (HE) market discourse promotes a mode of existence, where students seek to ‘have a degree’ rather than ‘be learners’. This connects pedagogic theory to a critique of consumer culture. We argue that a ‘market-led’ university responds to consumer calls by focusing on the content students want at a market rate. It may decrease intellectual complexity if this is not in demand, and increase connections with the workplace if this is desired. Once, under the guidance of the academic, the undergraduate had the potential to be transformed into a scholar, someone who thinks critically, but in our consumer society such ‘transformation’ is denied and ‘confirmation’ of the student as consumer is favoured. We further argue that there is a dan...read more
Citations
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On the Validity of Student Evaluation of Teaching: The State of the Art
TL;DR: The authors provided an extensive overview of the recent literature on student evaluation of teaching (SET) in higher education, based on the SET meta-validation model, drawing upon research reports published in peer-reviewed journals since 2000.
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The student-as-consumer approach in higher education and its effects on academic performance
TL;DR: In this paper, the authors examined the extent to which students express a consumer orientation and its effects on academic performance by surveying 608 undergraduates at higher education institutions in England about their consumer attitudes and behaviours in relation to their higher education, learner identity and academic performance.
Journal ArticleDOI
HOPEFUL TOURISM A New Transformative Perspective
TL;DR: In this paper, the authors make a philosophical and ontological contribution to tourism knowl-edge and make a three part agenda for tourism educators and researchers concerned to embrace co-transformative learning, which responds to the challenges of creating just and sustainable tourism worlds.
Journal ArticleDOI
Student perceptions of themselves as ‘consumers’ of higher education
TL;DR: This paper conducted a qualitative study with students across seven different UK higher education institutions and found that while there is evidence of growing identification with a consumer-oriented approach, this does not fundamentally capture their perspectives and relationships to higher education.
Journal ArticleDOI
Potential of the social media as instruments of higher education marketing: a segmentation study
TL;DR: In this article, the authors identified market segments among future students based on the use of the social media and examined the impact of social media on the choice of a higher education program and institution.
References
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Journal ArticleDOI
The Romantic Ethic and the Spirit of Modern Consumerism.
John Wilson,Colin Campbell +1 more
TL;DR: The Spirit of Modern Consumerism Accounting for the Consumer Revolution in Eighteenth Century England The Puzzle of modern consumerism Traditional and Modern Hedonism Modern Autonomous Imaginative Hedonisms The Romantic Ethic The Other Protestant Ethic as mentioned in this paper.
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The romantic ethic and the spirit of modern consumerism
TL;DR: The Spirit of Modern Consumerism accounting for the consumer revolution in 18th century England the puzzle of modern consumerism traditional and modern hedonism modern autonomous imaginative HEdonism the Romantic ethic the other Protestant ethic the ethic of feeling the aristocratic ethic the romantic ethic.
Book
Higher Education: A Critical Business
TL;DR: In this article, the authors present a curriculum for critical being in higher education, critical action critical self-reflection, and critical critical thinking for a learning society a critical space.
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