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Rich Consumers and Poor Producers: Quality and Rent Distribution in Global Value Chains

Johan F.M. Swinnen, +1 more
- 25 Jan 2012 - 
- Vol. 2, Iss: 2, pp 1-30
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TLDR
In this paper, the authors analyze under which conditions the introduction of quality standards in global value chains may benefit poor producers in developing countries, taking explicitly into account key characteristics of these value chains.
Abstract
Quality standards are rapidly gaining importance as a result of increasingly globalized trade. Rich country quality requirements are said to have detrimental effects on poor producers in developing countries because they would introduce new trade barriers, prevent small and poor producers from participating in high quality supply chains, and allow multinationals to extract rents. We analyze under which conditions the introduction of quality standards in global value chains may benefit poor producers in developing countries, taking explicitly into account key characteristics of these value chains. We investigate the effects of competition and development and discuss a series of policy implications.

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IFPRI Discussion Paper 00932
November 2009
Rich Consumers and Poor Producers
Quality and Rent Distribution in Global Value Chains
Johan F.M. Swinnen
Anneleen Vandeplas
New Delhi Office

INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE
The International Food Policy Research Institute (IFPRI) was established in 1975. IFPRI is one of 15
agricultural research centers that receive principal funding from governments, private foundations, and
international and regional organizations, most of which are members of the Consultative Group on
International Agricultural Research (CGIAR).
FINANCIAL CONTRIBUTORS AND PARTNERS
IFPRI’s research, capacity strengthening, and communications work is made possible by its financial
contributors and partners. IFPRI receives its principal funding from governments, private foundations,
and international and regional organizations, most of which are members of the CGIAR. IFPRI gratefully
acknowledges the generous unrestricted funding from Australia, Canada, China, Finland, France,
Germany, India, Ireland, Italy, Japan, the Netherlands, Norway, South Africa, Sweden, Switzerland, the
United Kingdom, the United States, and the World Bank.
AUTHORS
Johan F.M. Swinnen, University of Leuven
Professor of Development Economics and Director, LICOS-Centre for Institutions and Economic
Performance and Department of Economics
Anneleen Vandeplas, University of Leuven
PhD Fellow, Research Foundation-Flanders and Researcher, LICOS- Centre for Institutions and
Economic Performance and Department of Economics
Notices
1
Effective January 2007, the Discussion Paper series within each division and the Director General’s Office of IFPRI
were merged into one IFPRIwide Discussion Paper series. The new series begins with number 00689, reflecting the
prior publication of 688 discussion papers within the dispersed series. The earlier series are available on IFPRI’s
website at www.ifpri.org/pubs/otherpubs.htm#dp.
2
IFPRI Discussion Papers contain preliminary material and research results. They have not been subject to formal
external reviews managed by IFPRI’s Publications Review Committee but have been reviewed by at least one
internal and/or external reviewer. They are circulated in order to stimulate discussion and critical comment.
Copyright 2009 International Food Policy Research Institute. All rights reserved. Sections of this material may be reproduced for
personal and not-for-profit use without the express written permission of but with acknowledgment to IFPRI. To reproduce the
material contained herein for profit or commercial use requires express written permission. To obtain permission, contact the
Communications Division at ifpri-copyright@cgiar.org.

iii
Contents
Acknowledgments v
Abstract vi
1. Introduction 1
2. The Model 4
3. Endogenous Third Party Enforcement 9
4. The Impact of Competition 12
5. The Impact of Development 14
6. Conclusion 17
References 18

iv
List of Figures
1. Game tree with various holdup opportunities 5
2. Surplus sharing under holdup 7
3. Enforcement mechanism choice and surplus sharing; (a) high M, (b) low M. 10

v
ACKNOWLEDGMENTS
The authors are grateful to Patrick Legros, Carmen Li, and seminar participants in Leuven, Rome (FAO),
New Delhi (IFPRI), Barcelona (EAAE) and Brunel (CEDI), and to an anonymous referee at IFPRI for
comments on earlier versions of the paper.
This project was supported by the Katholieke Universiteit Leuven and the Research Foundation-
Flanders (FWO).

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Related Papers (5)
Frequently Asked Questions (10)
Q1. What is the effect of third party enforcement?

Where cheaper third party enforcement will substitute for efficiency premiums, the distribution of the contract surplus will also be affected. 

If third party enforcement is binding, development will only have a positive (or zero) effect through an increased opportunity cost of labor ( l ), as opportunistic behavior by the supplier is ruled out. 

Contract farming, smallholders, and rural development in Latin America: the organization of agroprocessing firms and the scale of outgrower production. 

if enforcement becomes less costly with the emergence and better functioning of formal institutions, this will affect the emergence and distributional effects of interlinked contracts. 

More precisely, the authors show that if factor market imperfections induce interlinked contract arrangements, the extent of inefficient separation (absence of socially efficient contracting) is increasing in the enforcement costs and in the value of specific inputs required for high value production. 

With (increased) competition between buyers, input provision may be unsustainable, and contracting may break down although it would be socially efficient. 

In terms of their model, competition between buyers will reduce the supplier’s reputation cost φf from breach of contract (∂φf/∂Ψ < 0). 

As long as third party enforcement is too costly, this will increase the supplier’s income from the contract, Y. Development can change the organization of agricultural production even more dramatically, by giving suppliers direct access to inputs. 

This is equivalent to stating that when renegotiating, he suffers a reputation loss of φp which is high enough to discourage him from opportunistic behavior. 

It is generally observed that formal enforcement institutions become more effective with development (Djankov et al. 2003; North 1990).