Journal ArticleDOI
Simultaneous conjoint measurement: A new type of fundamental measurement
TLDR
In this article, the essential character of simultaneous conjoint measurement is described by an axiomatization for the comparision of effects of (or responses to) pairs formed from two specified kinds of "quantities".About:
This article is published in Journal of Mathematical Psychology.The article was published on 1964-01-01. It has received 1833 citations till now.read more
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Journal ArticleDOI
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green,V. Srinivasan +1 more
TL;DR: In this paper, the authors discuss various issues involved in implementing conjoint analysis and describe some new technical developments and application areas for the methodology, which has been applied to a wide variety of problems in consumer research.
Journal ArticleDOI
Comparison of Bayesian and Regression Approaches to the Study of Information Processing in Judgment.
Paul Slovic,Sarah Lichtenstein +1 more
TL;DR: This work examines the models that have been developed for describing and prescribing the use of information in decision making, the major experimental paradigms, and the major empirical results and conclusions of these two approaches.
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