Journal ArticleDOI
Strategic Market Planning
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This article is published in Journal of Marketing for Higher Education.The article was published on 1990-03-02. It has received 223 citations till now. The article focuses on the topics: Strategic planning & Strategic thinking.read more
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The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance.
TL;DR: In this article, a large body of research theoretically asserts a positive relationship between market orientation and organizational performance, but fewer empirical studies demonstrate it using multiple and varied organizational performance measures, and the more global notion that higher order learning processes may be critical in creating a sustainable competitive advantage in the firm.
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No business is an island: The network concept of business strategy
Håkan Håkansson,Ivan Snehota +1 more
TL;DR: In this paper, the authors explore the contributions that could be made to the conceptual frame of reference for business strategy management by one of the research programmes which focuses on the organization-environment interface, and to which a network approach has been applied.
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Entrepreneurship and the concept of fit: A model and empirical tests
John L. Naman,Dennis P. Slevin +1 more
TL;DR: In this article, a normative model of fit has been developed, which including the variables of entrepreneurial style, organizational structure, and mission strategy, determines a measure of the firm's fit with its environment.
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The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses
TL;DR: In this article, the degree to which firms' strategic market planning is driven by customer and compressive factors is analyzed. But market orientation (MO) and entrepreneurial orientation (EO) are correlated and distinct constructs.
Journal ArticleDOI
The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions
Peter A. Dacin,Daniel C. Smith +1 more
TL;DR: A growing number of brands are becoming associated with a portfolio of different product categories, and although concerns have been raised that adding products to a brand may weaken it, there is a pau...