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Journal ArticleDOI

The Social Contexts of Focus Groups

Jocelyn A. Hollander
- 01 Oct 2004 - 
- Vol. 33, Iss: 5, pp 602-637
TLDR
The authors argue that focus group discussions are shaped by multiple social contexts, such as associational, status (especially gender), conversational, and relational contexts, and they make focus groups an excellent site for analyzing the processes of social interaction.
Abstract
This article argues that focus group discussions are shaped by multiple social contexts, a fact that is often ignored by researchers. Using data from a focus group study of the effects of violence on everyday life, this article provides an analysis of four such contexts: the associational, status (especially gender), conversational, and relational contexts. These multiple and overlapping contexts foster both problematic silences (lack of disclosure) and problematic speech (strategic shaping of comments) in group discussions. These processes limit the usefulness of focus groups as a tool for understanding individual thoughts, feelings, or experiences. However, they make focus groups an excellent site for analyzing the processes of social interaction. The article concludes with suggestions for improving the implementation and interpretation of focus groups in light of this analysis.

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Citations
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The Saturated Self: Dilemmas of Identity in Contemporary Life

TL;DR: The Postmodern Music, Postmodern Listening collection as mentioned in this paper explores a wide range of modern understandings of Buddhism and questions if secular Buddhism is purely a Western invention, offering a timely contribution to an ever-evolving discussion.
Journal ArticleDOI

Combining individual interviews and focus groups to enhance data richness

TL;DR: Although the use of triangulation is promising, more work is needed to identify the added-value or various outcomes pertaining to method combination and data integration.
Journal ArticleDOI

Qualitative research and content validity: developing best practices based on science and experience

TL;DR: This paper provides an overview of the current state of knowledge regarding qualitative research to establish content validity based on the scientific methodological literature and authors’ experience and suggests best practices for establishing content validity.
References
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Book

The Presentation of Self in Everyday Life

TL;DR: For instance, in the case of an individual in the presence of others, it can be seen as a form of involuntary expressive behavior as discussed by the authors, where the individual will have to act so that he intentionally or unintentionally expresses himself, and the others will in turn have to be impressed in some way by him.
Book

Focus Groups: A Practical Guide for Applied Research

TL;DR: In this article, the authors present a survey of the focus group research, focusing on the following topics: planning the group study, developing a questioning route, participants in a focus group, moderating skills, and conducting interviews with young people.
Book

Focus Groups as Qualitative Research

TL;DR: Introduction Focus Groups as Qualitative Method The Uses of Focus Groups Planning and Research Design for Focus Groups Conducting and Analyzing Focus Groups Additional Possibilities Conclusions
Book

Discourse and Social Psychology: Beyond Attitudes and Behaviour

TL;DR: Discourse and Social Psychology as mentioned in this paper is a systematic and accessible introduction to the theory and application of discourse analysis within the field of social psychology, focusing on a wide range of examples from written and spoken discourse and avoid jargon at all times, even when introducing complex theoretical issues.