This study develops a research framework to study the impact of green supply chains with three dimensions, namely green purchasing, green manufacturing, and green marketing to achieve competitive advantage with the existence of organizational ambidexterity as a mediating variable in Jordanian industrial companies. The study targeted the most important Jordanian industrial companies, which included 46 industrial companies out of 66 companies listed on the Amman Stock Exchange. The researchers personally administered 181 questionnaires, responses were analyzed using descriptive statistics, and the appropriate statistical methods were chosen to test the hypotheses of the study and reach its results. The findings indicate that all elements of green supply chain management, namely green purchasing, green manufacturing, and green marketing had a significant impact on competitive advantage. Also, green manufacturing and green marketing had a significant effect on organizational ambidexterity, but there was no significant impact for green purchasing on organizational ambidexterity, finally, the results of the study showed that organizational ambidexterity plays a significant mediating role in the relationship between green manufacturing, green marketing, and competitive advantage.

https://doi.org/10.5267/j.uscm.2022.2.017

Green supply chain management and competitive advantage: The mediating role of organizational ambidexterity

Adopting the Supply Chain Operations Reference (SCOR) model, this study aims at investigating the impact of big data (volume, velocity, variety, veracity, and value) on supply chain performance through the mediating role of supply chain management (plan, source, make, deliver, and return) assuming four hypotheses. Data were collected using a questionnaire from managers of food processing companies. The results showed that big data affected supply chain management significantly and positively, which in turn affected supply chain performance significantly and positively. In addition, big data exerted a significant and positive impact on supply chain performance. Based on these links, it was found that supply chain management mediated significantly the effect of big data on supply chain performance. The study contributes to the literature showing that big data plays a pivotal role in improving supply chain performance and supply chain performance from the SCOR model perspective is critical for the relationship between these two constructs.

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The mediating role of supply chain management on the relationship between big data and supply chain performance using SCOR model

The aim of this research is to examine the impact of supply chain management through social media on competitiveness of the private hospitals in Jordan. The population of the study includes managers in various administrative disciplines. Therefore, the complete census method was used in this research to collect the primary data, where the total responses were 438 responses were used for analysis. The questionnaire was used as a basic instrument in the current research, as it was designed electronically through Google Forms and sent to the research sample via email. AMOS software was used to test the research hypotheses. The results showed that all dimensions of supply chain management through social media had a positive impact on competitiveness; the greatest effect was for strategic relations with suppliers. Based on the study results; managers at the examined companies should enhance their usage of social media with suppliers, according to the report, in order to support strategic connections with them.

https://doi.org/10.5267/j.uscm.2022.5.001

The effect of supply chain management through social media on competitiveness of the private hospitals in Jordan

The aim of this study is to validate the effects of three selected major drivers; namely technological, marketing, and behavioral on online food delivery orientation. A conceptual framework is developed based on the three selected major drivers from the previous studies. To achieve the study objective, a quantitative method, a cross-sectional survey of the users of online food delivery applications, was used and one-hundred and fifty four questionnaires were gathered and analyzed via IBM SPSS and AMOS software. The finding revealed that the model was valid and technological, marketing, and behavioral drivers were found to positively predict online food delivery orientation. Based on the study results, several recommendations were suggested in this study to improve the food delivery.

Drivers of online food delivery orientation

Customer loyalty is often seen as one of the decisive factors in determining the fate of organizations. In the age of digitization, organizations should think of advanced strategies to increase their competitiveness and market share by employing the potential of digital content and enhancing their digital capabilities. Recently, many digital media have appeared available to organizations to build their brand, reach their target customers and retain them, and promote their products. Digital media represented a real revolution that made it difficult for organizations to survive in the business environment without investing in these means. Therefore, the aim of the study is twofold: 1) to explore the effects of digital content marketing and digital marketing capabilities on digital marketing success; 2) to investigate the impact of digital marketing success on customer loyalty. This research was conducted on a sample of online restaurant customers through a questionnaire distributed to 187 customers. IBM SPSS 25.0 and AMOS 22.0 were used as the main programs for analysing the collected data from 165 online restaurant customers. Structural equation modelling was applied to test the research’s hypothesized effects. The results indicated that digital content marketing and digital marketing capabilities had significant effects on digital marketing success based on the perspectives of online restaurant customers in Jordan. Moreover, digital marketing success substantially impacted customer loyalty of online restaurant customers in Jordan. It was concluded that for organizations to ensure a positive effect of digital marketing on customer loyalty, more attention should be paid to critical factors such as digital content and digital capabilities. The study calls for researchers to explore more factors affecting the success of digital marketing. It informs marketing managers that customer loyalty in the digitization era depends on the ability to create, communicate and deliver digital content using digital technologies and the quality of digital content and capabilities that deliver customer value.

The Impact of Digital Marketing Success on Customer Loyalty

This study aimed to identify the impact of mobile marketing on the customer's loyalty in Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation, and convenience. The study population consisted of the customers shopping through mobile in Jordan; samples of 403 customers were taken. Their responses were investigated using a questionnaire designed for this purpose. The results were collected, inputted into the computer and the hypotheses were tested, using the SPSS program. The study results showed a statistically significant effect of mobile marketing (interactivity, personalisation, and convenience) on customers' loyalty, and there is a statistically insignificant effect of localisation on customers' loyalty. Based on the results, the researchers came up with some recommendations related to the fields of mobile content design, sharing information, benefit from the experiences, and solving customers problems.

Ahmad Abedallah Obiadat

Papers

Does mobile marketing affect customer loyalty in Jordan