Journal ArticleDOI
Does mobile marketing affect customer loyalty in Jordan
TLDR
In this article, the impact of mobile marketing on the customer's loyalty in Jordan was investigated. And the study results showed that there is a statistically significant effect of personalization on customers' loyalty, and there is an insignificant effect of localisation on customers" loyalty.Abstract:
This study aimed to identify the impact of mobile marketing on the customer's loyalty in Jordan. The dimensions of mobile marketing were interactivity, personalisation, localisation, and convenience. The study population consisted of the customers shopping through mobile in Jordan; samples of 403 customers were taken. Their responses were investigated using a questionnaire designed for this purpose. The results were collected, inputted into the computer and the hypotheses were tested, using the SPSS program. The study results showed a statistically significant effect of mobile marketing (interactivity, personalisation, and convenience) on customers' loyalty, and there is a statistically insignificant effect of localisation on customers' loyalty. Based on the results, the researchers came up with some recommendations related to the fields of mobile content design, sharing information, benefit from the experiences, and solving customers problems.read more
Citations
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Green supply chain management and competitive advantage: The mediating role of organizational ambidexterity
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TL;DR: In this article , the authors developed a research framework to study the impact of green supply chains with three dimensions, namely green purchasing, green manufacturing, and green marketing to achieve competitive advantage with the existence of organizational ambidexterity as a mediating variable.
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The effect of supply chain management through social media on competitiveness of the private hospitals in Jordan
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