A
Ali Abdallah Alalwan
Researcher at Al-Balqa` Applied University
Publications - 58
Citations - 5004
Ali Abdallah Alalwan is an academic researcher from Al-Balqa` Applied University. The author has contributed to research in topics: Hedonic motivation & Social media. The author has an hindex of 22, co-authored 50 publications receiving 2879 citations. Previous affiliations of Ali Abdallah Alalwan include Qatar University & Swansea University.
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Factors influencing adoption of mobile banking by Jordanian bank customers
TL;DR: In this paper, the authors examined the factors influencing behavioral intentions and adoption of mobile banking by Jordanian bank customers using extended unified theory of acceptance and use (UTAUT2) as a basic model.
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Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
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Investigating the impact of social media advertising features on customer purchase intention
TL;DR: This study aims to identify and test the main factors related to social media advertising that could predict purchase intention and provide a number of theoretical and practical guidelines on how marketers can effectively plan and implement their ads over social media platforms.
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Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy
TL;DR: A conceptual model that best explains the key factors influencing Jordanian customers ' intention to adopt mobile banking showed that behavioural intention is significantly influenced by perceived usefulness, perceived ease of use, and perceived risk.
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Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
TL;DR: An integrated model based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the features of MFOAs are proposed and support the role of online review, online rating, online tracking, performance expectancy, hedonic motivation, and price value on e-satisfaction and continued intention to reuse.