R
Raed Salah Algharabat
Researcher at Qatar University
Publications - 43
Citations - 1909
Raed Salah Algharabat is an academic researcher from Qatar University. The author has contributed to research in topics: Product (category theory) & Social media. The author has an hindex of 16, co-authored 39 publications receiving 1238 citations. Previous affiliations of Raed Salah Algharabat include Brunel University London & University of Jordan.
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Social media in marketing: A review and analysis of the existing literature
TL;DR: The researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance.
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Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk
TL;DR: In this paper, a conceptual model based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) was proposed and examined to explain the key factors influencing Jordanian customers' intentions and adoption of Internet banking.
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed Salah Algharabat,Nripendra P. Rana,Ali Abdallah Alalwan,Abdullah M. Baabdullah,Ashish Gupta +4 more
TL;DR: In this article, the role of consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement was analyzed using structural equation modeling analysis (SEM), and it was found that activation impact one dimension of the CBBE dimensions, namely, brand loyalty.
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The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
TL;DR: In this article, the influence of telepresence, social presence and involvement on consumer brand engagement (CBE) was examined, which in turn affects electronic word of mouth and willingness to donate.
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Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience
TL;DR: In this paper, the authors investigated the impact of 3D product presentation quality on attitude toward presented product and attitude toward website, which in turn affect users' satisfaction, and found that 3D-quality determines perceptions of attitude towards presented products and attitude towards website.