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Beverly A. Browne
Researcher at Oregon State University
Publications - 24
Citations - 1160
Beverly A. Browne is an academic researcher from Oregon State University. The author has contributed to research in topics: SERVQUAL & Service quality. The author has an hindex of 11, co-authored 24 publications receiving 1101 citations.
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Conceptualizing self‐monitoring: links to materialism and product involvement
TL;DR: This article examined the relationship between self-monitoring, materialism, and involvement with clothing and brands among a sample of 387 young adults and found that selfmonitoring was positively related to materialism and clothing involvement, and interest in marketplace events and brands.
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Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
TL;DR: This article examined the relationship between satisfaction and quality judgments of college services and found that the perceived quality of the educational offering and service quality explained different amounts of the variance in satisfaction, and discussed the implications of the relative importance of actual and augmented product characteristics in explaining satisfaction.
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Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis
TL;DR: For instance, this paper found that nonverbal behaviors involving dominance and control were associated more with boys than girls in television commercials aimed at children in the United States and Australia, and that boys were depicted as being more knowledgeable, active, aggressive, and instrumental than girls.
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Predictors of Lottery Gambling Among American College Students
TL;DR: It was found that student lottery gambling was related to having parents and friends who were lottery gamblers and was more likely to participate in other forms of gambling and to have begun gambling at younger ages than less frequent gamblers.
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The Incubation Effect: Illusion or Illumination?
Beverly A. Browne,Donna Cruse +1 more
TL;DR: In this paper, the authors examined the effects of a break (incubation) on solutions to a geometric insight problem and found that subjects receiving an analogical hint during incubation obtained more solutions than continuously working controls.