Derek Johnson

TL;DR: In this article, an industrial way of life is described as an Industrial Way of Life and Imagining the Franchise: Structures, Social Relations, and Cultural Work, from Ownership to Partnership: The Institutionalization of Franchise Relations, Sharing Worlds: Difference, Deference, and the Creative Context of Franchising 4. "A Complicated Genesis": Transnational Production and Transgenerational Marketing 5. Occupying Industries: The Collaborative Labor of Enfranchised Consumers Conclusion: Future Exchanges and Iterations Notes Index

TL;DR: For example, the authors argued that between 2005 and 2009, Marvel Studios' independent film production diverted creative and economic power from major studios once licensed to use its comic book properties and negotiated and legitimated this changed relationship through self-reflexive trade stories that positioned comic book managers as inevitably integral to a reimagined film production culture.

TL;DR: The economic exigencies served by these strategies are examined in this article, where the authors argue that multiplatforming reconfigures and enables closer proximate proximate relationships between audiences, content and production.