Journal ArticleDOI
Inviting audiences in
TLDR
The economic exigencies served by these strategies are examined in this article, where the authors argue that multiplatforming reconfigures and enables closer proximate proximate relationships between audiences, content and production.Abstract:
If content‐driven niche marketing gave rise to the industrial cultivation of fans, contemporary multiplatforming strategies accelerate encounters between audiences, television texts and spheres of production. Audiences are no longer merely cultivated as fans, but also invited in, asked to participate in both the world of the television text and the processes of its production. This paper first examines the economic exigencies served by these strategies. Why invite audiences in? Explored second are the means by which audiences are encouraged to enter both narrative space and the spaces of industrial production. How are audiences invited in? How do these strategies alter the spatial relationships of audiences, narrative and labor? Lastly, attention shifts toward the consequences of these new spatial arrangements between audiences, content and production. How does the proximity of audiences create new challenges for the industry? Ultimately, I argue that multiplatforming reconfigures and enables closer proxi...read more
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Tweeting @feliciaday: Online Social Media, Convergence, and Subcultural Stardom
TL;DR: In this paper, the authors use the writer and actor Felicia Day as a case study through which to explore how stardom is changed by social media and argue for the concept of star texts of connection, in which audiences, industries and projects are unified through the creation of active, social, online star texts.
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Empowerment Through Endorsement? Polysemic Meaning in Dove's User-Generated Advertising
TL;DR: Duffield et al. as mentioned in this paper examined how issues of power, labor, and leisure were articulated among various contest participants through interviews, analysis, and observation, and found that the themes of creativity, authenticity, and empowerment converge and diverge.
Journal ArticleDOI
Tracing Attentions Toward an Analysis of Simultaneous Media Use
TL;DR: Examining industry discourses on simultaneous media to longer-standing interest in audience inattention provides a foundation from which critical scholars can engage with the multiscreen contexts in which audiences use new media, while criticizing the presumptions of interactivity at the heart of convergence culture.
Journal ArticleDOI
The BBC's Second-Shift Aesthetics: Interactive Television, Multi-Platform Projects and Public Service Content for a Digital Era:
James Bennett,Niki Strange +1 more
TL;DR: In this article, the authors examine the BBC's early second-shift practices in relation to interactive television (iTV) and multi-platform projects, as the corporation moves from being a public service broadcaster to a content-provider.
Journal ArticleDOI
Restricted confessions? Blogging, subcultural celebrity and the management of producer–fan proximity
Bertha Chin,Matthew Hills +1 more
TL;DR: The authors argue that the debates surrounding weblogs, or blogs, have tended to displace attention from the ways in which specific media professionals have used blogging as a promotional tool, and suggest that this blogging actually reinforces the cultural and symbolic power of media producers, positioned as knowledgeable insiders, versus fans strictly defined as consumers.
References
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TL;DR: In this article, Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography.
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