https://www.rug.nl/staff/p.c.verhoef/jr_customer_experience.pdf

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Online customer experience in e-retailing: an empirical model of antecedents and outcomes

As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination personality is seen as a viable metaphor for building destination brands and crafting a unique identity for tourism places. At the conceptual level, although the importance of destination personality has been acknowledged, to the best of our knowledge, no empirical research has yet identified its dimensions. Adopting Aaker’s brand personality scale, this study aimed to identify whether tourists ascribed personality traits to tourism destinations. The findings of the study indicate that perception of destination personality is 3-dimensional: sincerity, excitement, and conviviality. The study also found that destination personality has positive impact on perceived destination image and intention to recommend. In particular, the conviviality dimension moderated the impact of cognitive image on tourists’ intention to recommend.

/pdf/destination-personality-an-application-of-brand-personality-20og1nil1o.pdf

Destination Personality: An Application of Brand Personality to Tourism Destinations

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping.Design/methodology/approach – A self‐administered questionnaire developed from the literature was administered to 217 college students during a scheduled class. They were enrolled at one metropolitan university in a southwestern state in the USA. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.53.Findings – Fashion involvement and positive emotion had positive effects on consumers' fashion‐oriented impulse buying behavior with fashion involvement having the greatest effect. Hedonic consumption tendency was an important mediator in determining fashion‐oriented impulse buying.Research limitations/implications – This study was limited to college students at one metropolitan university in a southwestern state in the USA and to general fashion products.Pract...

A structural model of fashion‐oriented impulse buying behavior

Many consumers are making consumption decisions that reflect their desire to protect the environment. Consequently, many companies have embraced the "green marketing" concept to capture the environmentally conscious market. This study explores several constructs related to apparel consumption and environmentalism: knowledge of environmental issues pertaining to apparel products, concern for or attitude toward the environment, and behavior stemming from environmental concerns. We developed a model to examine how knowledge of environmental issues with respect to apparel products relates to concern for the environment as well as subsequent behaviors toward the environment. Results indicated that respondents' knowledge of the environmental effects of apparel products had a limited relationship to general concern for the environment. Also, environmental concern did not clearly relate to environmentally responsible apparel consumption, while a construct assessing general environmentally responsible behavior mor...

Environmental Concern and Apparel Consumption

Purpose – This study sets out to explore how consumers may be segmented based on their levels of apparel product involvement using Kapferer and Laurent's consumer involvement profiles (CIP) It also seeks to examine whether consumers within each profile group could be differentiated by their personally‐held valuesDesign/methodology/approach – Questionnaires were mailed to female consumers, ages 18 and over, randomly selected from a consumer database Responses from 757 female consumers were used The response rate based on delivered questionnaires was 30 percent Laurent and Kapferer's CIP was used to measure consumer involvement and Kahle's list of values (LOV) was used to measure consumer valuesFindings – Five consumer involvement types were identified based on four dimensions of involvement: challenged moderate, knowledged enthusiast, indifferent moderate, challenged enthusiast, and cautious moderate This study found that values could be used to further explain differences between the enthusiast and

Consumer profiles of apparel product involvement and values

A growing number of firms are using online communities (OCs) as integral parts of their strategies because of the value an OC provides to a firm. This study maintains the commitment to an OC to be critical in developing a sustainable OC and examines how members' commitment to an OC develops in the context of OCs hosted by firms and freely available to anyone. Built on the social exchange theory, the proposed model posits that two aspects of OC attributes (Sociability and Usability) facilitate members' participation in an OC, as well as bring social and functional benefits to participants. In return for the benefits gained from OC participation, participants reciprocate with affective and calculative commitment to the OC. Data were collected via online survey from OC participants who were 18 years old or above and resided in South Korea. An analysis of 595 cases supported the proposed model. Results indicated that the members' perceived social benefits from active OC participation led to an affective commitment to the OC, while members' perceived functional benefits led to a calculative commitment to the OC. Theoretical and managerial implications were suggested based on the findings.

What makes online community members commit? A social exchange perspective

Purpose – This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands.Design/methodology/approach – An electronic survey was administered to a sample of 225 female participants at a mid‐Atlantic university in the USA. The survey included items measuring facial image, cosmetic usage, brand personality, and brand attitude. Multiple regression analyses were conducted to determine the relationship among variables.Findings – While the brand personality of competence was found to be important across all three brands, consumer perceptions pertaining to the remaining brand personality traits differed. This study found that consumers' facial image influenced the total quantity of cosmetics used but not the variation in quantity in different situations. Results also indicate that a relationship exists between facial image and brand percep...

The effects of facial image and cosmetic usage on perceptions of brand personality

This study investigates young women's involvement with cosmetics using Kapferer and Laurent's consumer involvement profile (CIP). Using the CIP, five cosmetic consumer types are identified and their perceptions for cosmetic brands are compared. An electronic survey measuring consumer involvement, brand personality and brand attitude was administered to a sample of female participants at a mid-Atlantic university in the United States. Cluster analysis was used to identify consumer types and multiple regression analysis was used to determine the relationship between brand personality and brand attitude within each consumer type for the three most popular American cosmetic brands identified for the female sample. This study pinpointed five consumer involvement types for the young female cosmetic market. Results showed that a combination of brand personalities predict a positive brand attitude in every consumer type across all three cosmetic brands. Interesting similarities, as well as differences, in brand perceptions were found across consumer types and brands. Brand personality ‘competence’ appeared as the most common predictor of a positive brand attitude across all brands and consumer types. This study shows that segmenting young females into cosmetic involvement types can provide useful tools for marketers to better understand the dynamics of brand perceptions in relation to consumer groups and specific cosmetic brands. In addition, the results provide special insight into gauging consumer perceptions and developing successful brand strategies.

https://link.springer.com/content/pdf/10.1057%2Fbm.2008.28.pdf

Hye-Shin Kim

Papers

Environmental Concern and Apparel Consumption

Consumer profiles of apparel product involvement and values

What makes online community members commit? A social exchange perspective

The effects of facial image and cosmetic usage on perceptions of brand personality

The relationship between consumer involvement and brand perceptions of female cosmetic consumers