자연주의적 탐구조사(Naturalistic Inquiry)

Basics of qualitative research: Grounded theory procedures and techniques

Lincoln, Yvonna, and Egon Guba, "Postpositivism and the Naturalist Paradigm," pp. 14-46 in Yvonna Lincoln and Egon Guba, Naturalistic Inquiry . Beverly Hills, CA: Sage, 1985.*

The measurement of meaning

Men and Women of the Corporation

To identify criteria considered by consumers while making garment purchase decisions, free response interviews of 80 female customers were conducted at point of purchase in two specialty apparel st...

Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel

Many consumers are making consumption decisions that reflect their desire to protect the environment. Consequently, many companies have embraced the "green marketing" concept to capture the environmentally conscious market. This study explores several constructs related to apparel consumption and environmentalism: knowledge of environmental issues pertaining to apparel products, concern for or attitude toward the environment, and behavior stemming from environmental concerns. We developed a model to examine how knowledge of environmental issues with respect to apparel products relates to concern for the environment as well as subsequent behaviors toward the environment. Results indicated that respondents' knowledge of the environmental effects of apparel products had a limited relationship to general concern for the environment. Also, environmental concern did not clearly relate to environmentally responsible apparel consumption, while a construct assessing general environmentally responsible behavior mor...

Environmental Concern and Apparel Consumption

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. © 2003 Wiley Periodicals, Inc.

Consumer adoption of the Internet: The case of apparel shopping

This exploratory study investigated the importance of intrinsic cues of apparel in perceptions of quality, one product component ultimately related to consumer satisfaction. Ninety female undergraduates evaluated five pairs of pants on 24 garment features including, style features, construction, fiber content, care, fashionability, and uniqueness. Factor scores isolated in principal components analysis, and single item variables were entered in regression models for the estimation of the dependent variable, overall quality, of each garment. The Fabric factor, containing items related to fabric characteristics, care, and construction, explained the most variance across all pants. However, configurations of estimator variables varied for most pairs of pants suggesting that product characteristics used in perceptions of quality may be item specific to some extent. The findings further suggest that aesthetic cues, many times excluded from studies of quality, are important in perception of quality.

https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1030&context=aeshm_pubs

Intrinsic Cues as Predictors of Perceived Quality of Apparel

In previous research of person perception and dress a wide array of measurement items often have been incorporated with little consideration of relationships among findings. The objective of the present qualitative meta-analysis was to find consistent themes among findings ofprevious research. The sources of data were 109 impression formation studies reported between 1943 and 1986; 869 significant findings in the studies related to dress and comprised the data. Four superordinate categories—Evaluation, Potency, Dynamism, and Quality of Thought-were tailor made to fit recurrent themes in the data and incorporated 93% of the previous findings. The parsimonious dimensions emerging from the content analysis could facilitate development of future research instruments and serve as a framework for interpretation offindings. In addition, research designs were examined for trends in inclusion of perceiver variables, context of stimulus persons, measurement approaches, and efforts at programmatic inquiry.

Mary Lynn Damhorst

Papers

Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel

Environmental Concern and Apparel Consumption

Consumer adoption of the Internet: The case of apparel shopping

Intrinsic Cues as Predictors of Perceived Quality of Apparel

In Search of a Common Thread: Classification of Information Communicated Through Dress