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Using Multivariate Statistics

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Trust: The Social Virtues and the Creation of Prosperity

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Poverty and Famines: An Essay on Entitlement and Deprivation

This article reports the results of an exploratory study on gender-based differences in the motives underlying entrepreneurial activities in Ghana, the barriers and opportunities that the operational environment presents, and the manner in which entrepreneurs leverage resources. The evidence suggests that female entrepreneurs tend to have more difficulties in accessing bank financing but they compensate by cultivating social relationships and using the social capital derived from them as a resource leveraging mechanism. Women also tend to depend more on their social relationships for moral and emotional support during the initial stages of their enterprise development. No other substantial gender-based differences have been noted.

Gender, Social Networks, and Entrepreneurship in Ghana

Purpose – The paper aims at identifying the knowledge gaps in the existing African leadership studies and argues in support of further research in the field with a view to establishing the link between African culture and leadership practices and their implications for economic growth on the continent.Design/methodology/approach – It reviews the mainstream perspectives in leadership literature in general and African leadership literature in particular as a basis for the development of an integrated goal‐behaviour‐performance model.Findings – Previous studies have seen African culture as either defining the uniqueness of leadership on the continent or constraining leadership development. The paper suggests the presence of both types of impact on leadership. It also offers a conceptual framework that integrates the different perspectives on the relationship between culture, leadership and organizational performance.Research limitations/implications – The paper is based mainly on limited empirical investigat...

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Culture and leadership in Africa: a conceptual model and research agenda

The work of Jaworski and Kohli (1993) has inspired a substantial body of literature on market orientation, but most replications of their original framework have been in developed countries. This article reports the results of a Ghanaian study that revisits Jaworski and Kohli’s framework, and the authors compare the findings with a similar study that was conducted in the Ivory Coast. The authors provide evidence in support of the robustness of the framework and draw attention to the possible variations in the interpretation of the constituent constructs in the original framework. The variations are attributable to cultural differences that affect management practices in different societies.

Market Orientation and Management Practices in Ghanaian Firms: Revisiting the Jaworski and Kohli Framework

This article reports a comparative study of the key motives underlying corporate social responsibility (CSR) practices of foreign and local firms operating in Ghana and the societal as well as business outcomes of these practices. The results show that while the CSR decisions of foreign firms are mainly guided by legal prescriptions, those of their local counterparts are guided mostly by discretionary and social considerations. The socially oriented CSR practices of the local firms are consistent with cultural expectations in Ghana that those with extra resources should support the less privileged members of the society. But the difference in the degree of importance that the two groups of firms attach to discretionary motives for their CSR practices is not statistically significant. The article also discusses the policy, strategy, and research implications of the findings. © 2012 Wiley Periodicals, Inc.

John Kuada

Papers

Gender, Social Networks, and Entrepreneurship in Ghana

Culture and leadership in Africa: a conceptual model and research agenda

Market Orientation and Management Practices in Ghanaian Firms: Revisiting the Jaworski and Kohli Framework

Corporate Social Responsibility (CSR) Practices of Foreign and Local Companies in Ghana

Private Enterprise-Led Economic Development in Sub-Saharan Africa: The Human Side of Growth