L
Louisa Ha
Researcher at Bowling Green State University
Publications - 106
Citations - 2969
Louisa Ha is an academic researcher from Bowling Green State University. The author has contributed to research in topics: Social media & News media. The author has an hindex of 23, co-authored 97 publications receiving 2665 citations. Previous affiliations of Louisa Ha include Michigan State University & Gallup.
Papers
More filters
Journal ArticleDOI
Interactivity reexamined: A baseline analysis of early business web sites
Louisa Ha,E. Lincoln James +1 more
TL;DR: This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need.
Journal Article
Audience Evolution: New Technologies and the Transformation of Media Audiences
TL;DR: Audience Evolution: New Technologies and the Transformation of Media Audiences as discussed by the authors is a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems.
Journal ArticleDOI
An integrated model of advertising clutter in offline and online media
Louisa Ha,Kim McCann +1 more
TL;DR: An integrated model of advertising clutter is proposed that addresses the unique characteristics of the online media environment and explains consumer response to advertising clutter by differentiating consumer- Centred analysis from media-centred analysis.
Journal ArticleDOI
Online Advertising Research in Advertising Journals: A Review
TL;DR: Along with the rapid increase in the number of Internet users around the world, the World Wide Web has become the fastest growing advertising medium in this decade as discussed by the authors, and the Interactive Advertising Bure...