Journal ArticleDOI
Interactivity reexamined: A baseline analysis of early business web sites
Louisa Ha,E. Lincoln James +1 more
TLDR
This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need.Abstract:
This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need. Interactivity was construed as consisting of five dimensions: 1) playfulness, 2) choice, 3) connectedness, 4) information collection, and 5) reciprocal communication. Web sites for products, services, and retail outlets appeared to differ significantly in terms of connectedness, information collection, and reciprocal communication.read more
Citations
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Journal ArticleDOI
Uses and Gratifications Theory in the 21st Century
TL;DR: This paper argued that the emergence of computer-mediated communication has revived the significance of uses and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses-and-grasps approach.
Journal ArticleDOI
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
James R. Coyle,Esther Thorson +1 more
TL;DR: In this paper, the authors examined interactivity and vividness in commercial web sites and found that increased levels of interactivity would lead to more positive attitudes toward web sites, stronger feelings of telepresence, and greater attitude consistency.
Journal ArticleDOI
Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging:
TL;DR: Comparative work that examines the gratifications obtained from Facebook with those from instant messaging showed that Facebook is about having fun and knowing about the social activities occurring in one’s social network, whereas instant messaging is geared more toward relationship maintenance and development.
Journal ArticleDOI
What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu,L. J. Shrum +1 more
TL;DR: In this paper, the authors explore the nature of interactivity and its underlying processes to determine the conditions in which interactivity may be both useful and detrimental in an advertising context, and they provide a concrete conceptualization and definition for interactivity that encompasses these various dimensions.
Journal ArticleDOI
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
Sally J. McMillan,Jang-Sun Hwang +1 more
TL;DR: A multistage method is used to identify and refine measures of perceived interactivity (MPI), and three overlapping constructs that are central to interactivity are explored: direction of communication, user control, and time.
References
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Book
Beyond boredom and anxiety
TL;DR: Theoretical models for enjoyment have been used in the 25th anniversary edition of the first edition of as discussed by the authors, with a focus on the rewards of car activities. But they do not consider the effects of flow deprivation.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
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Defining Virtual Reality: Dimensions Determining Telepresence
TL;DR: In this paper, a variable-based definition of virtual reality is proposed, which can be used to classify virtual reality in relation to other media, such as TV, movies, etc.
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Defining virtual reality: dimensions determining telepresence
TL;DR: This paper attempts to cast a new, variable-based definition of virtual reality that can be used to classify virtual reality in relation to other media, based on concepts of "presence" and "telepresence".
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Being Digital
Nicholas Negroponte,Marty Asher +1 more
TL;DR: In this paper, the authors decoded the mysteries and debunks the hype surrounding bandwidth, multimedia, virtual reality, and the Internet, and suggested what being digital will mean for our laws, education, politics, and amusements -in short, for the way we live.
Related Papers (5)
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity
Sally J. McMillan,Jang-Sun Hwang +1 more
What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu,L. J. Shrum +1 more