Michel Laroche

TL;DR: In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.

TL;DR: It is shown that brand trust has a full mediating role in converting value creation practices into brand loyalty and that such communities could enhance brand loyalty through brand use and impression management practices.

TL;DR: It is found that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty.

TL;DR: In this paper, the authors examined the relationship among brand familiarity, confidence in brand evaluations, brand attitudes, and purchase intention, and found that familiarity with a brand influences a consumer's confidence toward the brand, which in turn affects his/her intention to buy the same brand.

TL;DR: In this paper, the authors extended knowledge of cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product evaluations, and found that country image, product beliefs, and product evaluations affect product evaluations simultaneously regardless of consumers' level of familiarity with a country's products.