Journal•ISSN: 0148-2963
Journal of Business Research
Elsevier BV
About: Journal of Business Research is an academic journal published by Elsevier BV. The journal publishes majorly in the area(s): Context (language use) & Service (business). It has an ISSN identifier of 0148-2963. Over the lifetime, 8604 publications have been published receiving 636475 citations. The journal is also known as: J. Bus. Res..
Topics: Context (language use), Service (business), Entrepreneurship, Consumer behaviour, Brand management
Papers published on a yearly basis
Papers
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TL;DR: An approach based on ‘systematic combining’ grounded in an ‘abductive’ logic is suggested for single case research aiming at theory development in industrial network research.
4,121 citations
TL;DR: In this article, the authors present a theory developed to explain why consumers make the choices they do, including the choice to buy or not buy (or to use or not use) cigarettes and the choice of one type of cigarette over another.
3,502 citations
TL;DR: This paper discusses literature review as a methodology for conducting research and offers an overview of different types of reviews, as well as some guidelines to how to both conduct and evaluate a literature review paper.
2,729 citations
TL;DR: In this article, the authors report the results of a multistep study to develop and validate a multidimensional consumer-based brand equity scale (MBE) drawn from Aaker's and Keller's conceptualizations of brand equity.
2,489 citations
TL;DR: In this paper, a six-component framework is proposed for characterizing a business model, regardless of venture type, and the framework is illustrated using a successful mainstream company, demonstrating the manner in which business models might emerge and evolve over time.
2,372 citations