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Journal ArticleDOI

A domain-specific risk-attitude scale: measuring risk perceptions and risk behaviors

TLDR
A psychometric scale that assesses risk taking in five content domains: financial decisions (separately for investing versus gambling), health/safety, recreational, ethical, and social decisions is presented in this article.
Abstract
We present a psychometric scale that assesses risk taking in five content domains: financial decisions (separately for investing versus gambling), health/safety, recreational, ethical, and social decisions. Respondents rate the likelihood that they would engage in domain-specific risky activities (Part I). An optional Part II assesses respondents' perceptions of the magnitude of the risks and expected benefits of the activities judged in Part I. The scale's construct validity and consistency is evaluated for a sample of American undergraduate students. As expected, respondents' degree of risk taking was highly domain-specific, i.e. not consistently risk-averse or consistently risk-seeking across all content domains. Women appeared to be more risk-averse in all domains except social risk. A regression of risk taking (likelihood of engaging in the risky activity) on expected benefits and perceived risks suggests that gender and content domain differences in apparent risk taking are associated with differences in the perception of the activities' benefits and risk, rather than with differences in attitude towards perceived risk. Copyright © 2002 John Wiley & Sons, Ltd.

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Journal ArticleDOI

Risk as feelings.

TL;DR: This article proposed the risk-as-feelings hypothesis, which highlights the role of affect experienced at the moment of decision making, and showed that emotional reactions to risky situations often diverge from cognitive assessments of those risks.
Journal ArticleDOI

Individual Risk Attitudes: Measurement, Determinants and Behavioral Consequences

TL;DR: The authors found that gender, age, height, and parental background have an economically significant impact on willingness to take risks, and the question about risk taking in general generates the best all-round predictor of risky behavior.
Book ChapterDOI

Chapter 113 Men, Women and Risk Aversion: Experimental Evidence

TL;DR: This paper reviewed the results from experimental measures of risk aversion for evidence of systematic differences in the behavior of men and women, and found that women are more averse to risk than men.
Journal ArticleDOI

Spontaneous giving and calculated greed

TL;DR: The cognitive basis of cooperative decision-making in humans using a dual-process framework is explored and it is proposed that cooperation is intuitive because cooperative heuristics are developed in daily life where cooperation is typically advantageous.
ComponentDOI

The Economics and Psychology of Personality Traits

TL;DR: The authors explored the interface between personality psychology and economics and examined the predictive power of personality and the stability of personality traits over the life cycle, and developed simple analytical frameworks for interpreting the evidence in personality psychology.
References
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Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Book ChapterDOI

Prospect theory: an analysis of decision under risk

TL;DR: In this paper, the authors present a critique of expected utility theory as a descriptive model of decision making under risk, and develop an alternative model, called prospect theory, in which value is assigned to gains and losses rather than to final assets and in which probabilities are replaced by decision weights.
Journal ArticleDOI

Alternative Ways of Assessing Model Fit

TL;DR: In this paper, two types of error involved in fitting a model are considered, error of approximation and error of fit, where the first involves the fit of the model, and the second involves the model's shape.
Journal ArticleDOI

The psychology of attitudes.

TL;DR: The only truly comprehensive advanced level textbook designed for courses in the pscyhology of attitudes and related studies in attitude measurement, social cognition is as mentioned in this paper, which contains a comprehensive coverage of classic and modern research and theory.
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