Journal ArticleDOI
Advancing the New Public Diplomacy: A Public Relations Perspective
TLDR
In this article, the authors demonstrate the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy and find that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.Abstract:
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.read more
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Diplomatic Theory of International Relations
TL;DR: The authors argue that the lessons of diplomacy are that we should be reluctant to judge, ready to appease, and alert to the partial grounds on which most universal claims about human beings are made.
Journal ArticleDOI
Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication
TL;DR: In this paper, the authors build on earlier conceptual analyses that have contrasted public relations with diplomacy and public diplomacy at conceptual and applied levels, to consider further the theoretical and global issues of public relations' diplomatic work for states and organizations in the context of globalization.
Journal ArticleDOI
A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations
TL;DR: This paper applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public and found that both formal and informal mediators vary in terms of their formality and interdependence.
Journal ArticleDOI
The 4D Model of the country image: An integrative approach from the perspective of communication management:
TL;DR: This article proposed a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science, which can be seen as an extension of our work.
Journal ArticleDOI
Mapping the relationship between international sport and diplomacy.
TL;DR: In this paper, the relationship between diplomacy and international sport has been relatively under-theorized, and the authors propose an analytical taxonomy of the multipartite relationship between international sport and diplomacy.