Journal of Public Relations Research 

About: Journal of Public Relations Research is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Crisis communication & Corporate social responsibility. It has an ISSN identifier of 1062-726X. Over the lifetime, 555 publications have been published receiving 35272 citations.

Seven Models of Framing: Implications for Public Relations

Abstract: Framing is a potentially useful paradigm for examining the strategic creation of public relations messages and audience responses. Based on a literature review across disciplines, this article identifies 7 distinct types of framing applicable to public relations. These involve the framing of situations, attributes, choices, actions, issues, responsibility, and news. Potential applications for public relations practice and research are discussed.

Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication

Abstract: This study provides a partial test of a symbolic approach to crisis management. The symbolic approach examines the strategies used to respond to crises. The study concentrated on the match between crisis type and crisis response strategy. An experimental design was used to explore how crisis type, organization performance history and crisis response were associated with the image of an organization. Additional analyses explored how causal attributions varied according to crisis type. For the cases tested, the results supported the use of the crisis response strategies recommended by the symbolic approach. The results of the experiment supported the basic assumptions of the approach. The implications and directions for future investigations using the symbolic model are discussed.

Explicating Relationship Management as a General Theory of Public Relations

Abstract: Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.

Toward a Concept and Theory of Organization-Public Relationships

Abstract: This article explores the concept of relationships in the theory and practice of public relations. Even though the public relations function builds and maintains organizations' relationships with publics, we found few definitions of such relationships in public relations literature. We also found the same paucity of useful definitions in the literature of other fields in which the concept of relationships is central. We concluded that the absence of a fully explicated definition precludes the development of valid operational measures of organization-public relationships and limits theory building in public relations. Without such definition, both scholars and practitioners will continue to use indirect measures to draw inferences about relationships without measuring the relationships themselves. We suggest a concept of relationships with measurable properties distinct from their antecedents and consequences and independent of the parties intherelationships. We also posit a theoretical model for constmcti...

An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation

Abstract: Crisis management research is developing a solid line of research that examines the communicative responses of organizations in crisis. As we begin to address crisis responses, it is essential to develop an understanding of how to make the most effective use of these symbolic resources. Analyzing the crisis situation is an important step toward understanding the effective use of crisis responses. If we accept that the situation influences communicative choices, the crisis situation should influence the selection of crisis responses. This article reports the results of a study that tested a system of crisis situation analysis based on crisis responsibility. The article develops a rationale for the crisis responsibility base and reports the results of the study. The end product is an analytic system that provides a rough guide to the type of crisis responses the crisis manager should be employing.