Journal ArticleDOI
Consumer perception of different organic certification schemes in five European countries
Meike Janssen,Ulrich Hamm +1 more
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TLDR
In this article, the authors explored consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date, with focus group discussions in the five European countries Czech Republic, Denmark, Germany, Italy and UK.Abstract:
With the introduction of the new mandatory EU logo for organic food and farming, the various existing organic certification schemes in the European market face a challenge: Producers and retailers might only continue to display the existing organic logos on product packages if the underlying certification schemes offer consumers an added value compared to the mandatory EU logo and its scheme. The present study aims to identify potential added values that organic certification schemes could incorporate to differentiate themselves from the mandatory EU logo. The study explores consumer awareness and perception of different organic certification schemes and the corresponding logos, about which little is known to date. The qualitative approach with focus group discussions in the five European countries Czech Republic, Denmark, Germany, Italy and UK revealed that consumer knowledge of organic certification schemes is generally low. In Italy and the UK, the great majority of participants were not aware of any differences between the schemes that were discussed. In the Czech Republic, Denmark and Germany, several participants preferred a particular organic certification scheme over others. The following aspects could be identified as potential added values for certification schemes to differentiate themselves from the EU logo and the underlying scheme: Stricter production standards, stricter control, domestic origin and fair prices for farmers.read more
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Journal ArticleDOI
Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos
Meike Janssen,Ulrich Hamm +1 more
TL;DR: It is concluded that it is advisable to label organic products with well-known organic certification logos that consumers trust, and organisations owning an organic labelling scheme should put effort into measures for increasing consumer awareness of the logo.
Journal ArticleDOI
The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food
TL;DR: In this article, the authors found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand and identified consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions.
Journal ArticleDOI
Consumers' perception of organic product characteristics. A review.
Rosa Schleenbecker,Ulrich Hamm +1 more
TL;DR: The state of research as regards consumers' perception of organic product characteristics, including basic and additional characteristics, product labelling, product innovations and the range of products on the market is displayed in this contribution.
Journal ArticleDOI
Consumption behaviour regarding organic food from a marketing perspective—a literature review
TL;DR: In this paper, a review of marketing research for organic food consumption is presented, enabling the identification of research strengths and deficits, and the most investigated topics are cost to the consumer and consumer value and benefits.
Journal ArticleDOI
Consumer perceptions and attitudes of organic food products in Eastern China
TL;DR: In this paper, the main trigger for purchasing organic food products is that consumers expect them to be healthier and safer, and the respondents who have bought organic foods tend to have higher education level and disposable incomes, be families with children and be older than those who have not bought them.
References
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Journal ArticleDOI
Free Competition and the Optimal Amount of Fraud
Michael R. Darby,Edi Karni +1 more
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