Journal ArticleDOI
Digital Diplomacy 2.0? A Cross-national Comparison of Public Engagement in Facebook and Twitter
TLDR
In this paper, the authors explored the extent to which dialogic communication is adopted by foreign ministries in terms of content, media channels and public engagement on Twitter and Facebook by eleven foreign ministries.Abstract:
Social media holds the potential to foster dialogue between nations and foreign populations. Yet only a few studies to date have investigated the manner in which digital diplomacy is practised by foreign ministries. Using Kent and Taylor’s framework for dialogic communication, this article explores the extent to which dialogic communication is adopted by foreign ministries in terms of content, media channels and public engagement. The results of a six-week analysis of content published on Twitter and Facebook by eleven foreign ministries show that engagement and dialogic communication are rare. When engagement does occur, it is quarantined to specific issues. Social media content published by foreign ministries represents a continuous supply of press releases targeting foreign, rather than domestic, populations. A cross-national comparison revealed no discernible differences in the adoption of dialogic principles. Results therefore indicate that foreign ministries still fail to realize the potential of digital diplomacy to foster dialogue.read more
Citations
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Journal ArticleDOI
Visually framing the Gaza War of 2014: The Israel Ministry of Foreign Affairs on Twitter:
Ilan Manor,Rhys Crilley +1 more
TL;DR: This paper analyzed 795 tweets published by the Israeli MFA during the 2014 Gaza War and found that the MFA used images to support these frames and it is through images that the linguistic frames were made to resonate with Israeli strategic narratives.
Book
Are We There Yet: Have Mfas Realized the Potential of Digital Diplomacy?: Results from a Cross-National Comparison
TL;DR: In this article, the authors explored the digital diplomacy model employed by four foreign ministries through interviews and questionnaires with practitioners and found that foreign ministries seem to utilize social media to influence elite audiences rather than to foster dialogue with foreign populations.
Journal ArticleDOI
Revisiting Putnam’s two-level game theory in the digital age: domestic digital diplomacy and the Iran nuclear deal
Corneliu Bjola,Ilan Manor +1 more
TL;DR: In this article, the impact of digitalization on Putnam's two-level game theory is investigated, given that state and non-state actors can employ digital technology too, and that digital technology can be used by both parties.
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Factors influencing e-diplomacy implementation: Exploring causal relationships using interpretive structural modelling
TL;DR: The Interpretative Structural Modelling (ISM) methodological approach is applied to identify factors that impact the implementation of e-diplomacy and to determine their causal relationship and rankings.
Journal ArticleDOI
Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media
TL;DR: Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels as mentioned in this paper, and scholars have examined the competitive contest between global rivals in mediated public diplomacy, focusing on the competition among global rivals.
References
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Journal ArticleDOI
Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles
TL;DR: This article examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement between organizations and visitors, identifying and measuring six dialogic outcomes by examining the relationship between the creation of an online space for dialogue and actual dialogueic engagement.
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Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
Svetlana Rybalko,Trent Seltzer +1 more
TL;DR: This article examined how Fortune 500 companies use the popular social network site Twitter to facilitate dialogic communication with stakeholders and found that organizations that have a dialogic orientation to Twitter use (61%) employed the principle of conservation of visitors to a greater degree and generation of return visits to a lesser degree than organizations with a non-dialogic orientation (39%).
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Public Diplomacy: Taxonomies and Histories
TL;DR: Public diplomacy is a term much used but seldom subjected to rigorous analysis as mentioned in this paper, which draws heavily on a report commissioned by the British Foreign and Commonwealth Office in the early 1990s.
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The end justifies the definition: The manifold outlooks on the digital divide and their practical usefulness for policy-making
TL;DR: It is shown that the effect of a coherent vision is secondary to tailor-made sector-specific efforts and a one-size-fits-all outlook on a multifaceted challenge might rather be harmful.
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Moving from Monologue to Dialogue to Collaboration: The Three Layers of Public Diplomacy
Geoffrey Cowan,Amelia Arsenault +1 more
TL;DR: The authors argue that both monologue and dialogue are essential public diplomacy tools and that collaboration is a third layer of public diplomacy that should also be examined, defined as initiatives that feature cross-national participation in a joint venture or project with a clearly defined goal.