Journal ArticleDOI
Internet forums as influential sources of consumer information
TLDR
An experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions or marketer-generated online information, finding the consumers who gathered information from online discussions reported greater interest in the product topic.About:
This article is published in Journal of Interactive Marketing.The article was published on 2001-06-01. It has received 1659 citations till now. The article focuses on the topics: The Internet.read more
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The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
Dohyung Park,Jumin Lee,Ingoo Han +2 more
TL;DR: The elaboration likelihood model is used to explain how level of involvement with a product moderates these relationships, and the quality of on-line reviews has a positive effect on consumers' purchasing intention and purchasing intention increases as the number of reviews increases.
Journal ArticleDOI
Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing
TL;DR: In this article, the authors analyzed 355 brand posts from 11 international brands spread across six product categories and found that vivid and interactive brand post characteristics enhance the number of likes and positive comments on a brand post.
Posted Content
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen,Jinhong Xie +1 more
TL;DR: It is argued that online consumer review can serve as a new element in the marketing communications mix and work as free “sales assistants” to help consumers identify the products that best match their idiosyncratic usage conditions.
Journal ArticleDOI
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen,Jinhong Xie +1 more
TL;DR: In this article, a normative model for online consumer product reviews is developed to address several important strategic issues related to consumer reviews, such as when and how the seller should adjust its own marketing communication strategy in response to online consumer reviews.
Journal ArticleDOI
Tried and tested: The impact of online hotel reviews on consumer consideration
Ivar Vermeulen,Daphne Seegers +1 more
TL;DR: In this paper, the authors apply consideration set theory to model the impact of online hotel reviews on consumer choice, and find that exposure to online reviews enhances hotel consideration in consumers, whereas positive reviews, in addition, improve attitudes toward hotels.
References
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Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
Internet paradox: A social technology that reduces social involvement and psychological well-being?
Robert E. Kraut,Michael Patterson,Vicki Lundmark,Sara Kiesler,Tridas Mukophadhyay,William L. Scherlis +5 more
TL;DR: Greater use of the Internet was associated with declines in participants' communication with family members in the household, declines in the size of their social circle, and increases in their depression and loneliness.
Journal ArticleDOI
The Influence of Source Credibility on Communication Effectiveness
Carl I. Hovland,Walter Weiss +1 more
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Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
TL;DR: The authors investigated the effects of word-of-mouth (WOM) communications and specific attribute information on product evaluations and found that a face-to-face WOM communication was more persuasive than a printed format.