Journal•ISSN: 1094-9968
Journal of Interactive Marketing
Elsevier BV
About: Journal of Interactive Marketing is an academic journal published by Elsevier BV. The journal publishes majorly in the area(s): Social media & The Internet. It has an ISSN identifier of 1094-9968. Over the lifetime, 656 publications have been published receiving 86551 citations. The journal is also known as: Interactive marketing & JIM.
Papers published on a yearly basis
Papers
More filters
TL;DR: The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.
5,141 citations
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
4,881 citations
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
1,863 citations
TL;DR: An experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions or marketer-generated online information, finding the consumers who gathered information from online discussions reported greater interest in the product topic.
1,659 citations
TL;DR: In this article, the authors report the results of a two-stage study aimed at investigating online word of mouth (WOM) communication: a set of in-depth qualitative interviews followed by a social network analysis of a single online community.
1,632 citations