Journal ArticleDOI
Is religiosity an important determinant on Muslim consumer behaviour in Malaysia
TLDR
In this paper, the authors examined the effect of religiosity on Muslim consumer behavior and on purchasing decision and found that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran.Abstract:
Purpose – The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision.Design/methodology/approach – Survey comprised a sample of 232 Muslims from the middle‐ and upper‐income groups who work in Shah Alam and Bangi in the Selangor state of Malaysia.Findings – The findings indicate that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran. This study confirms that religiosity acts as a full mediating role in the relationship between relative and contextual variables, and purchase behaviour of Muslim consumers.Originality/value – The paper's interesting findings serve to remind entrepreneurs that they cannot neglect the element of religion in their marketing activities, particularly in the development of products.read more
Citations
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Journal ArticleDOI
Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM
Gomaa Agag,Ahmed A. El-Masry +1 more
TL;DR: The results indicate that innovation diffusion theory and TAM with trust provide an appropriate model for explaining consumers' intention to participate; this intention in turn has a positive influence on intention to purchase and positive WOM.
Journal ArticleDOI
The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction
TL;DR: In this article, the authors investigate the moderating effect of Islamic religiosity on the relationship between Muslim customer perceived value (MCPV) and Muslim customer satisfaction, and find that Islam's religiosity moderates the effects of Islamic physical attributes value and Islamic non-physical attributes value on Muslim customers' satisfaction.
Journal ArticleDOI
Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention
TL;DR: In this paper, the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products, were investigated.
Journal ArticleDOI
Is Religiosity an Important Factor in Influencing the Intention to Undertake Islamic Home Financing in Klang Valley
TL;DR: In this paper, a consumer survey comprised a sample of 300 Muslim respondents from various range of age and income group resided mainly in Klang Valley areas, and the findings indicated that religiosity had significant influences on the intention of Islamic home financing among Muslims.
Journal ArticleDOI
Digital payment and banking adoption research in Gulf countries: A systematic literature review
TL;DR: By reviewing 46 studies, it was found that best predictors for digital payment and banking adoption in GCC countries are trust, perceived security and perceived usefulness.
References
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