Journal ArticleDOI
Key Factors Influencing Student Satisfaction Related to Recruitment and Retention
TLDR
The authors examined which aspects of a student's educational experience are more important in influencing student satisfaction and found that student centeredness, campus climate, and instructional effectiveness have a strong impact on how satisfied a student is with his/her overall educational experience.Citations
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Journal ArticleDOI
Examining student satisfaction with higher education services: using a new measurement tool
TL;DR: In this article, the authors investigate how students perceive the services they are offered at a German university and how satisfied they are with them and propose a new measurement tool to measure 15 dimensions of student satisfaction at an institutional level that covers most aspects of student life.
Journal ArticleDOI
What accounts for students' loyalty? Some field study evidence
Øyvind Helgesen,Erik Nesset +1 more
TL;DR: In this article, the authors study relationships between student satisfaction, students' perceptions of the reputation of an educational institution and student loyalty, hypothesizing positive relationships between satisfaction and loyalty, reputation and loyalty.
Journal ArticleDOI
Strategic Marketing for Educational Institutions
TL;DR: Globalization and Internationalization in Higher EducationVisual Thinking StrategiesMarketing Techniques for Educational ProgramsCorporate Governance and Strategic Decision MakingHow to Market a University
Book ChapterDOI
From Theory to Action: Exploring the Institutional Conditions for Student Retention
TL;DR: In this article, a set of guidelines for the types of actions and policies institution must put into place to increase rates of college completion are presented. But, despite years of effort, we have, in large measure, been unable to translate the promise increased access affords to students, in particular those of low-income and underserved backgrounds, into the reality of 4-year degrees.
Journal ArticleDOI
Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College
Øyvind Helgesen,Erik Nesset +1 more
TL;DR: The authors explored the relationship among service quality, facilities, student satisfaction, image of the university college, and image of study program, with student loyalty as the ultimate dependent variable, and found that student satisfaction has the highest degree of association with loyalty, representing a total effect about three times the effect of the image of university college.
References
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Journal ArticleDOI
Implications of loyalty program membership and service experiences for customer retention and value
TL;DR: In this paper, the conditions under which a loyalty rewards program will have a positive effect on customer evaluations, behavior, and repeat purchase intentions were investigated in a worldwide financial services company that offers a loyalty reward program.
Book
Strategic Marketing for Educational Institutions
Philip Kotler,Karen F. A. Fox +1 more
TL;DR: In this article, the authors present a marketing planning process for the education marketplace, which includes identifying and analyzing marketing issues, providing Quality Service, Value, and Customer Satisfaction, and presenting educational programs and services.
Journal ArticleDOI
Modeling the determinants of customer satisfaction for business-to-business professional services
TL;DR: In this paper, the authors empirically examined for the first time the determinants of customer satisfaction or dissatisfaction in the context of business professional services, and the simultaneous effect of key CS/D constructs (expectations, performance, and disconfirmation) and several variables (fairness (equity), purchase situation (novelty, importance, and complexity), and individual-level variables (decision uncertainty and stakeholding) are examined in a causal path framework.
Journal ArticleDOI
Linking student satisfaction and service quality perceptions: the case of university education
TL;DR: In this paper, the relationship between consumer satisfaction and perceived service quality using a scenario specific to higher education is discussed, and a model of perceived service-quality that could be used in higher education institutions is presented.
Journal ArticleDOI
Multi‐models of quality in education
TL;DR: In this paper, the authors introduce seven models of quality in education: the goals and specifications model, resources input model, process model, satisfaction model, legitimacy model, absence of problems model, and organizational learning model.
Related Papers (5)
Student Satisfaction: An alternative approach to assessing this important concept
Kevin M. Elliott,Dooyoung Shin +1 more