Journal ArticleDOI
Norm Perception as a Vehicle for Social Change
TLDR
This article describe three sources of information that people use to understand norms: individual behavior, summary information about a group, and institutional signals, and discuss conditions under which influence over perceived norms is likely to be stronger, based on the source of normative information and individuals' relationship to the source.Abstract:
How can we change social norms, the standards describing typical or desirable behavior? Because individuals’ perceptions of norms guide their personal behavior, influencing these perceptions is one way to create social change. And yet individuals do not form perceptions of typical or desirable behavior in an unbiased manner. Individuals attend to select sources of normative information, and their resulting perceptions rarely match actual rates of behavior in their environment. Thus, changing social norms requires an understanding of how individuals perceive norms in the first place. We describe three sources of information that people use to understand norms—individual behavior, summary information about a group, and institutional signals. Social change interventions have used each source to influence perceived norms and behaviors, including recycling, intimate-partner violence, and peer harassment. We discuss conditions under which influence over perceived norms is likely to be stronger, based on the source of the normative information and individuals’ relationship to the source. Finally, we point to future research and suggest when it is most appropriate to use a norm change strategy in the interest of behavior and social change.read more
Citations
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Journal ArticleDOI
Inoculating the Public against Misinformation about Climate Change
TL;DR: The current research bridges the divide by exploring how people evaluate and process consensus cues in a polarized information environment and evidence is provided that it is possible to pre‐emptively protect public attitudes about climate change against real‐world misinformation.
Journal ArticleDOI
Ten considerations for effectively managing the COVID-19 transition.
Katrine Bach Habersaat,Cornelia Betsch,Margie Danchin,Cass R. Sunstein,Robert Böhm,Armin Falk,Noel T. Brewer,Saad B. Omer,Martha Scherzer,Sunita Sah,Edward F. Fischer,Andrea E. Scheel,Daisy Fancourt,Shinobu Kitayama,Eve Dubé,Julie Leask,Mohan J. Dutta,Noni E. MacDonald,Anna Temkina,Andreas Lieberoth,Mark Jackson,Stephan Lewandowsky,Stephan Lewandowsky,Holly Seale,Nils Fietje,Philipp Schmid,Michele J. Gelfand,Lars Korn,Sarah Eitze,Lisa Felgendreff,Philipp Sprengholz,Cristiana Salvi,Robb Butler +32 more
TL;DR: Thirty-two experts propose ten considerations for managing the de-escalation of COVID-19 containment measures while still maintaining public adherence to social and physical distancing.
Journal ArticleDOI
The Effect of a Supreme Court Decision Regarding Gay Marriage on Social Norms and Personal Attitudes.
TL;DR: Findings provide the first experimental evidence that an institutional decision can change perceptions of social norms, which have been shown to guide behavior, even when individual opinions are unchanged.
References
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Social learning theory
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Journal ArticleDOI
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