Journal ArticleDOI
Norm Perception as a Vehicle for Social Change
TLDR
This article describe three sources of information that people use to understand norms: individual behavior, summary information about a group, and institutional signals, and discuss conditions under which influence over perceived norms is likely to be stronger, based on the source of normative information and individuals' relationship to the source.Abstract:
How can we change social norms, the standards describing typical or desirable behavior? Because individuals’ perceptions of norms guide their personal behavior, influencing these perceptions is one way to create social change. And yet individuals do not form perceptions of typical or desirable behavior in an unbiased manner. Individuals attend to select sources of normative information, and their resulting perceptions rarely match actual rates of behavior in their environment. Thus, changing social norms requires an understanding of how individuals perceive norms in the first place. We describe three sources of information that people use to understand norms—individual behavior, summary information about a group, and institutional signals. Social change interventions have used each source to influence perceived norms and behaviors, including recycling, intimate-partner violence, and peer harassment. We discuss conditions under which influence over perceived norms is likely to be stronger, based on the source of the normative information and individuals’ relationship to the source. Finally, we point to future research and suggest when it is most appropriate to use a norm change strategy in the interest of behavior and social change.read more
Citations
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Book ChapterDOI
Conducting Experiments in Multiple Contexts
Graeme Blair,Gwyneth McClendon +1 more
TL;DR: The authors categorize cross-context experiments into three types: uncoordinated, coordinated, sequential, and coordinated, simultaneous, and discuss some practical trade-offs across these types, arguing that coordinated crosscontext designs offer the most promise for meta-analyses.
Journal ArticleDOI
The interplay of individual differences, norms, and group identification in predicting prejudiced behavior in online video game interactions
Journal ArticleDOI
A research agenda for the study of social norm change
Giulia Andrighetto,Eva Vriens +1 more
TL;DR: The authors discuss and review several recent advances in social norm research that enable a more precise underpinning of the role of social norms: how to identify their existence, how to establish their causal effect on behaviour and when norm change may pass tipping points.
Proceedings ArticleDOI
Unpacking Intention and Behavior: Explaining Contact Tracing App Adoption and Hesitancy in the United States
TL;DR: In this paper , the intention-behavior gap was investigated by investigating factors associated with installing a contact tracing app from those associated with intending to install, but not actually installing, and the results suggest that social norms can be leveraged to span the intentionbehavior gap, and that privacy paradox may influence people's adoption decisions.
Posted ContentDOI
Curing Prejudice through Representative Bureaucracies: Evidence From A Natural Experiment in Israeli Medical Clinics
TL;DR: In this article, the authors developed a theory of prejudice reduction through bureaucratic representation, which they test with a natural experiment leveraging the random assignment of patients to doctors across 21 medical clinics in Israel, demonstrating that representative bureaucracies which facilitate brief intergroup contact between Arab doctors and Jewish patients can improve majority-group perceptions of minorities.
References
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Journal ArticleDOI
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Social learning theory
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Journal ArticleDOI
A Theory of Social Comparison Processes
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