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Pricing: Making Profitable Decisions
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Pricing: Making Profitable Decisions by Kent B. Monroe as mentioned in this paper is a classic book about making profitable decisions in finance. Reviewed by Julian Hoseason..Abstract:
Pricing: Making Profitable Decisions by Kent B. Monroe. Reviewed by Julian Hoseasonread more
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The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
TL;DR: In this paper, the authors identify research issues and gaps in existing knowledge on buyers' perceptions of price fairness, and conclude with guidelines for managerial practice for price fairness in the context of pricing.
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Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
TL;DR: In this article, two experimental studies reveal the existence of a strong, positive impact of customer satisfaction on willingness to pay, and they provide support for a nonlinear, functional structure based on disappointment theory (i.e., an inverse S-shaped form).
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The concept of perceived value: a systematic review of the research:
TL;DR: A systematic review of the extensive research that has been conducted on the conceptualization of perceived value is presented in this paper, where the major conclusions of the present review are summarized in Table 1.
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
TL;DR: In this article, the authors propose an integrated framework, called CUSAMS (customer asset management of services), that enables service organizations to make a comprehensive assessment of the value of their customer assets and understand the influence of marketing instruments on them.
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The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry:
Heesup Han,Kisang Ryu +1 more
TL;DR: In this paper, the authors examine the relationships among three components of the physical environment (i.e., decor and artifacts, spatial layout, and ambient conditions), price perception, and customer satisfaction.