Journal ArticleDOI
YouTube, Twerking & You: Context Collapse and the Handheld Co‐Presence of Black Girls and Miley Cyrus
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TLDR
Cyrus as discussed by the authors performed twerking in a Facebook video that went viral in March 2013, a subversion of the history, complexity, and meaningfulness of the black social dance and the role black females played/played in it.Abstract:
The moment former Disney star and mega-artist Miley Cyrus performed
“twerking” in a Facebook video that went viral in March 2013, a subversion of the history, complexity, and meaningfulness of the black social dance
and the role black females play/played in it began.1 The fine-tuned spectacle
of “We Can’t Stop” at the MTV VMAs on August 26, 2013, sent a surge
of attention through the networked co-cultures of YouTube’s video-sharing
and vlogging ecologies. The song was Cyrus’s new album single released
two months earlier on June 19, 2013, via the MileyCyrusVEVO channel. By
February 13, 2014, it had accrued 332,269,738 views, nearly as many views
as Nicki Minaj’s 2011 hit “Super Bass,” positioned at number 30 on the new
YouTube/Billboard Charts established in June 2013. By March 2015, “We
Can’t Stop” had reached over 523 million views, which is equivalent to 287
years of watch time by YouTubers.read more
Citations
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Journal ArticleDOI
Managing visibility on YouTube through algorithmic gossip
TL;DR: Taking gossip seriously can present a valuable resource for revealing information about how algorithms work and have worked, in addition to revealing how perceptions of algorithms inform content production.
DissertationDOI
Reel Girls: Approaching Gendered Cyberviolence with Young People Through the Lens of Participatory Video
Abstract: Acknowledgements Glossary of Terms Table of
Dissertation
The Consumption of English-language Music Videos on YouTube in Japan
TL;DR: In this paper, a mixed methods approach that combines a survey of over 500 university undergraduates with interviews and focus group work with 82 students, a rich description is presented of the ways in which music videos on YouTube are consumed mainly through mobile digital devices.
Unmute This: Circulation, Sociality, and Sound in Viral Media
TL;DR: Unmute This: Circulation, Sociality, and Sound in Viral Media by Paula Harper et al. as mentioned in this paper proposes that participation in such phenomena has constituted a significant site of twenty-first-century musical practice, a claim that is briefly interrogated in the dissertation's epilogue.
Journal ArticleDOI
Influencer Management Tools: Algorithmic Cultures, Brand Safety, and Bias:
TL;DR: In this paper, the authors explore algorithmic influencer management tools, designed to support marketers in selecting influencers for advertising campaigns, based on categorizations such as brand suitability, etc.
References
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Book ChapterDOI
Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications
TL;DR: Ito et al. as discussed by the authors argue that publics can be reactors, re-makers and re-distributors, engaging in shared culture and knowledge through discourse and social exchange as well as through acts of media reception.
Journal Article
YouTube and You: Experiences of Self-awareness in the Context Collapse of the Recording Webcam
Journal ArticleDOI
Shake it, Baby, Shake it: Consumption and the New Gender Relation in Hip-Hop
Abstract: Hip-hop is a popular music genre that has generated a multi-billion dollar industry. Although its gender and race relations have historically been problematic, they have recently transformed in par...