Barbara L. Gross

TL;DR: In this article, the authors present a theory developed to explain why consumers make the choices they do, including the choice to buy or not buy (or to use or not use) cigarettes and the choice of one type of cigarette over another.

TL;DR: In this paper, a comprehensive theory of consumer behavior is presented, which is applicable to consumer and industrial products; durable and non-durable products; and goods and services, and step-by-step guidance is provided for implementing the theory.

TL;DR: The authors examined selected assignment characteristics controllable by the instructor that might influence student procrastination and found less procrastention on assignments that were perceived as interesting, that required students to use a variety of skills, for which students perceived social norms and rewards for starting promptly, and for which the instructor provided clear instructions.

TL;DR: The authors examined consumer knowledge of privacy-related laws and practices, and consumer awareness and use of strategies that may protect the consumer's privacy and found that males and young people were more likely than their counterparts to be aware of privacy protection strategies.

TL;DR: For instance, this paper found that advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits, consistent with claims that industrialization and industrialization can improve product benefits.