Building Dialogic Relationships through the World Wide Web.

http://www.mlkent.com/PDFs/PRRTowardTheoryDialoguePR.pdf

Toward a dialogic theory of public relations

Relationship management in public relations: dimensions of an organization-public relationship

The description of “best practices” is widely used to improve organizational and professional practice. This analysis describes best practices in crisis communication as a form of grounded theoretical approach for improving the effectiveness of crisis communication specifically within the context of large publicly-managed crises. The results of a panel of crisis communication experts are reviewed. Ten best practices for effective crisis communication, which were synthesized from this process, are presented and described.

Best Practices in Crisis Communication: An Expert Panel Process

Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.

Explicating Relationship Management as a General Theory of Public Relations

This article explores the concept of relationships in the theory and practice of public relations. Even though the public relations function builds and maintains organizations' relationships with publics, we found few definitions of such relationships in public relations literature. We also found the same paucity of useful definitions in the literature of other fields in which the concept of relationships is central. We concluded that the absence of a fully explicated definition precludes the development of valid operational measures of organization-public relationships and limits theory building in public relations. Without such definition, both scholars and practitioners will continue to use indirect measures to draw inferences about relationships without measuring the relationships themselves. We suggest a concept of relationships with measurable properties distinct from their antecedents and consequences and independent of the parties intherelationships. We also posit a theoretical model for constmcti...

Toward a Concept and Theory of Organization-Public Relationships

Advancement for public relations role models

We conducted a comparison of public relations manager role enactment in 1979 and 1991. Using independent systematic samples of Public Relations Society of America members in 1979 (N = 440) and 1991 (N = 203). variables related to role enactment were tested in a causal model and compared over time (12 years). Key elements of the causal model remained constant. Gender (male) is positively related to professional experience; professional experience is positively related to predominant manager role enactment. Predominant manager role enactment, in turn, is positively related to participation in management decision making. Decision-making participation is positively related to both salary and job satisfaction. Key changes over time involve reduction in indicators of gender role segregation and salary discrimination. Specifically, gender (male) is positively related to predominant manager role enactment in 1979, after controlling for professional experience. In 1991, this residual variance is reduced to an insi...

Glen M. Broom

Papers

Toward a Concept and Theory of Organization-Public Relationships

Advancement for public relations role models

Evolution of the Manager Role in Public Relations Practice

Testing the practitioner's impact on clients

A comparison of sex roles in public relations