H
Hal Macfie
Researcher at Norwich University
Publications - 6
Citations - 892
Hal Macfie is an academic researcher from Norwich University. The author has contributed to research in topics: Perception & Packaging and labeling. The author has an hindex of 5, co-authored 6 publications receiving 841 citations.
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Journal ArticleDOI
The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: a review
Rosires Deliza,Hal Macfie +1 more
TL;DR: In this paper, the authors present a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption, showing that expectations are generated by a variety of factors.
Journal ArticleDOI
Use of computer‐generated images and conjoint analysis to investigate sensory expectations
TL;DR: In this article, consumers unfamiliar with passion-fruit juice were presented with 24 computer generated package images on which six packaging factors (background color, picture, information, brand, language and shape) had been manipulated and asked to give scores for six expected sensory attributes (sweetness, pureness, sharpness, refreshing, freshness, naturalness) and liking.
Journal ArticleDOI
The consumer sensory perception of passion-fruit juice using free-choice profiling
TL;DR: In this article, free-choice profiling was used to investigate how naive consumers described and perceived passion-fruit juice, and found that assessors were able to reproduce samples' description, and also to differentiate samples.
Book ChapterDOI
Product Packaging and Branding
Rosires Deliza,Hal Macfie +1 more
TL;DR: The packaging and labeling of a food or beverage play an important role in its selection because it is the major source of information for consumers, permitting them to make better choices in the marketplace (McCullough and Best 1980; van Trijp and Steenkamp 1998) as mentioned in this paper.
Journal ArticleDOI
The influence of testing context on tea bag product acceptance in central location tests
Wilatsana Posri,Hal Macfie +1 more
TL;DR: The authors investigated the reliability and predictive power (correspondence with home-use test [HUT] outcomes) of central location tests (CLTs) using a tea bag product.