John A. Ledingham

TL;DR: Ledingham and Bruning as mentioned in this paper conducted a survey with local telephone subscribers who reside in territories that were recently opened to competition for local telephone service and found that the relationship dimensions of trust, openness, involvement, investment, and commitment differentiate those respondents who indicated they would stay with the current provider, would sign up with a new provider, or were undecided as to what they would do.

TL;DR: The authors argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm, and summarize the relevant literature, and construct a theoretical statement of that perspective.

TL;DR: Grunig et al. as mentioned in this paper reviewed the role of the holistic public relations manager in the past decade, focusing on the effect of relationships on reputation and reputation on relationships, and proposed a framework linking organization-public relationships and organizational reputations.

TL;DR: Bruning and Ledingham as discussed by the authors designed a multiple-item, multiple-dimension organization-public relationship scale to measure the influence of perceptions of the organization public relationship on consumer attitudes, predispositions, and behavior, as well as an opportunity to track changes in organizationpublic relationship perceptions over time.