Journal ArticleDOI
Explicating Relationship Management as a General Theory of Public Relations
TLDR
The authors argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm, and summarize the relevant literature, and construct a theoretical statement of that perspective.Abstract:
Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm.read more
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Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter
Svetlana Rybalko,Trent Seltzer +1 more
TL;DR: This article examined how Fortune 500 companies use the popular social network site Twitter to facilitate dialogic communication with stakeholders and found that organizations that have a dialogic orientation to Twitter use (61%) employed the principle of conservation of visitors to a greater degree and generation of return visits to a lesser degree than organizations with a non-dialogic orientation (39%).
Journal ArticleDOI
Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes
Tom Kelleher,Barbara M. Miller +1 more
TL;DR: Perceived relational strategies (conversational human voice, communicated relational commitment) were found to correlate significantly with relational outcomes (trust, satisfaction, control mutuality, commitment).
Journal Article
From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes
Journal ArticleDOI
Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication
TL;DR: This paper examined the perceptions of people who had experienced interactive communication with a large consumer-tech-industry company via organizational blogs and found that those reporting the greatest exposure to the blogs in this study were more likely to perceive the organization as communicating with a conversational voice.
Journal ArticleDOI
Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions
Eyun-Jung Ki,Linda Childers Hon +1 more
TL;DR: In this article, the authors tested a model that posits the linkages among perceptions of the organization -public relationships, attitudes, and behavioral intentions toward an organization among members of a key public.
References
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Book
Theories of Human Communication
TL;DR: In this article, the authors present a survey of communication theory and its application in the field of mass communication and group communication, including symbolic interactionist and dramatistic theories, and interpersonal communication in relationships.
Book
Effective Public Relations
Scott M. Cutlip,Glen M. Broom +1 more
TL;DR: This chapter discusses public relations practices in the era of social media and discusses the role that social media has played in the development of public relations.
Journal ArticleDOI
Relationship management in public relations: dimensions of an organization-public relationship
TL;DR: Ledingham and Bruning as mentioned in this paper conducted a survey with local telephone subscribers who reside in territories that were recently opened to competition for local telephone service and found that the relationship dimensions of trust, openness, involvement, investment, and commitment differentiate those respondents who indicated they would stay with the current provider, would sign up with a new provider, or were undecided as to what they would do.
Journal ArticleDOI
Toward a Concept and Theory of Organization-Public Relationships
TL;DR: This article explored the concept of relationships in the theory and practice of public relations and concluded that the absence of a fully explicated definition precludes the development of valid operational measures of organization-public relationships and limits theory building in public relations.